The Jellystone Park™ system is the only campground chain focused specifically on the family market. Launched in 1969, the franchise boasts 80 campgrounds with more than 17,000 campsites in 31 states and four Canadian provinces.
2015 overall franchise revenues were $96.4 million, up 12.6 percent from 2014. When comparing same park to same park, revenues were up 12.8 percent. The average revenue per park in 2014 was $1.218 million. (*this figure does not include lot parks)
Ancillary Income posted the biggest increase in revenues with 27 percent.
With the amenities, activities and merchandise available at Jellystone Park™ Camp-Resorts, we see higher revenue per site night.
Where Does Our Business Come From?
Traditional Sites make up about 69% of our sites, account for 45% of our camper nights and generate about 34% of our income.
Seasonal Sites make up about 17% of our sites, account for 42% of our camper nights and generate 9% of our income.
Rental Units make up about 14% of our sites, account for 13% of our camper nights and generate about 27% of our income.
Store and Ancillary Revenues generate about 30% of our income.
High Customer Satisfaction Means Repeat Business
Guests give high marks to Jellystone Park™ Camp-Resorts, with an average overall satisfaction of 8.37 (out of 10.)
39% of our business comes from referrals. At the same time, LSI’s Marketing programs consistently bring new families each year.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Learn More at Our WorkShop
Where: Yogi Bear's Jellystone Park in Burleson, TX (near Dallas/Ft. Worth)
When: September 16 & 17, 2017
Cost: $350/couple which includes 2 nights in a Premium Luxury Cottage Cabin and lunch.
Space is limited! Click here for details and to register.