Key Performance Indicators
The Jellystone Park™ system is the only campground chain focused specifically on the family market. Launched in 1969, the franchise boasts 80 campgrounds with more than 17,000 campsites in 31 states and four Canadian provinces.
2016 overall franchise revenues were $108.1 million, up 14.3 percent from 2015. When comparing same park to same park, revenues were up 11.9 percent. The average revenue per park in 2016 was $1.454 million. (*this figure does not include lot parks)
Rental Income posted the biggest increase in revenues with 15 percent, followed closely by sites income at 13%. Store and ancillary income both continued with strong increases of 6 and 5% respectively.
With the amenities, activities and merchandise available at Jellystone Park™ Camp-Resorts, we see higher revenue per site night. A significant overall average revenue of $6,151 per site was enjoyed by our franchisees in 2016. This number consisted of the median revenues from traditional sites at $3,134, seasonal sites at $3,253 and rental sites at $13,121.
Where Does Our Business Come From?
Traditional Sites make up about 69% of our sites, account for 46% of our camper nights and generate about 35% of our income.
Seasonal Sites make up about 17% of our sites, account for 41% of our camper nights and generate 9% of our income.
Rental Units make up about 14% of our sites, account for 12% of our camper nights and generate about 30% of our income.
Store and Ancillary Revenues generate about 26% of our income.
High Customer Satisfaction Means Repeat Business
Guests give high marks to Jellystone Park™ Camp-Resorts, with an average overall satisfaction of 8.3 (out of 10.) This satisfaction is evidenced by the over 20% enrollment increase in our Club Yogi™ Rewards loyalty program in 2016, pushing membership to over 131,700 members.
39% of our business comes from referrals. At the same time, LSI’s Marketing programs consistently bring new families each year.