Successful & Proven Standards
“In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Parks. The operations guidelines set by the franchise provided us with very successful and proven standards. Activity program guidelines, amenity requirements, customer service support, and financial information were all available to our franchise once we became a member of the Yogi family. The investment paid immediate returns as customers recognized the value of Yogi Bear to our operation.
What started out as a farm diversification project has developed into a nationally known and award winning Camp-Resort. We thank Leisure Systems and our fellow franchisees for all the support given to us.
Look no further if you desire to be a member of the most successful family camping destination organization. Go Yogi!”
~ Joey Coleman & Rick Coleman
On average, a Jellystone Park will cost about $25,000 – $30,000 per site to construct, and we would require that a minimum of 70 sites and four cabins be constructed initially. The estimated cost includes all the amenities needed to be a Jellystone Park: a pool, playground, covered pavilion, restrooms, laundry facility and camp store. It does not include the cost of the land. This figure represents an average cost country-wide and is based on contractor pricing. The cost could be lower if you are able to do some of the work yourself.
Our franchise concept offers developers and newcomers to the RV Park and Campground industry a complete education and marketing program to help them become profitable at a faster rate than they would as an independent park operator.
Our widely recognized Yogi Bear brand attracts the family camping market which is a clientele more profitable than the Baby Boomer market. Family campers are also more price resistant (rather than always looking for a discount), and offer more opportunities for ancillary revenue streams within the campground. For example, the average ancillary income for an overnight site in a Jellystone Park for 2009 was $15.42 per site – on top of the site fee.
Developing a campground can be a challenge given some local planning and zoning issues, but with a solid business plan and realistic goals, our franchise can offer the brand recognition and support to help you through the process.
If you’re interested in purchasing a Jellystone Park, see what we have to offer.
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…