Your Corporate Team
Leisure Systems, Inc. (LSI) has developed an experienced, knowledgeable and creative staff to help grow your business. We strive to provide franchisees with the tools and support they need while giving them freedom to remain entrepreneurs.
Our staff is a winning combination of individuals, some with over 30 years of individual experience in the outdoor hospitality industry. Among the staff are current and former campground owners, who have walked in your shoes and understand what it takes to operate a campground. Looking toward the future, we have combined this experience with a new generation of people having strengths in retail, marketing and operations. Our franchisees tell us they appreciate this management style.
In addition, you can draw on the experience from 80 other Jellystone Park™ operators. Our franchisees are known for being open and collaborative, not competitive, which gives you the opportunity to discuss new ideas and challenges with peers. Our open environment has always been a cornerstone of the Jellystone Park franchise.
“We have a team behind us. If we’re stuck on something, we not only have Leisure Systems but 80 other park operators who have been phenomenal.” – Rick Spear, Jellystone Park™ Estes Park Colorado
Meet the Staff
Robert (Rob) Schutter, Jr. – President / COO
Responsible for all facets of the Company’s business operations including developing system-wide marketing strategies, legal oversight, handling franchise contract negotiations, and interfacing with the Franchise Advisory Council. Rob has been with the company since its acquisition in August 1989. Since 1976, Rob has been associated with Hanna-Barbera related properties having held several positions with the Kings Entertainment Company theme park group (now known as Paramount Park Group.) Rob holds a Bachelor Degree in Management and Marketing from the University of Cincinnati and has extensive operating experience in developing and implementing research, promotional, sales and marketing programs.
Dean Crawford – Executive Vice President
Dean is the Executive Vice President of Leisure Systems, the Franchisor of the Yogi Bear’s Jellystone Park Camp-Resorts and been with the company since 1991. Dean’s prior experience is being employed as General Manager for the Jellystone Park in Traverse City, Michigan from 1980 – 1990. As GM, Dean received one of the system’s highest award, “Operator of the Year”. Dean received a Bachelor of Science Degree in Parks and Recreation from Michigan State University and is a lifetime Certified Park Operator. Dean recently moved from Cincinnati, Ohio to Traverse City, Michigan.
Jim Westover – Vice President of Sales & Product Development
Responsibilities include assisting in the day to day management and operational duties of LSI; developing, managing, organizing and creating programs that advocate the strategic objectives of the franchise system; and assisting the President/COO in the development of the annual Federal Disclosure Document (FDD) and modifications to the Franchise Agreement. Jim also performs Franchise Assessment Reviews & Recommendations (FARR), and assists the Executive Vice President and the Director of Franchise Development in developing agendas for system-wide franchise meetings. Jim hails from Irwin, Pennsylvania and has an MBA in Management from Seton Hill University and a Bachelor’s in Accounting from California University of PA. His professional background is in operations and finance, having worked at the Bruster’s Ice Cream franchise since 2004, most recently as Regional Vice President of Operations overseeing 60+ stores. Jim joined LSI in 2016.
Kelly Jones – Vice President of Operations
Kelly started in the Jellystone Park™ system when her family converted their park in 1987. In October of 2007, Kelly joined Leisure Systems as the Director of Franchisee Development. Her current responsibilities include assisting in the day to day management and operational duties of LSI; assisting the President/COO in the development of the FDD and Franchise Agreement, negotiating Franchise Agreement Renewals and overseeing the Director of Education and Training to conduct the annual meetings for our franchisees. Kelly also conducts Franchise Assessment Reviews with franchise locations.
Andy Eaton – Director of Franchise Operations
After serving in the military, Andy pursued his passion for the financial world by attending Andrews University majoring in auditing. He used his experience and training as CFO for a tool and die company. He further expanded this experience through the ownership of several businesses, including two Jellystone Park Camp-Resorts.
Andy’s responsibilities through LSI include helping parks with business plans and pro formas, assessing the park and offering ideas to increase revenues. His background helps him complete summer assessments, teach financial classes as well as maintenance functions at C.A.M.P. Andy has extensive knowledge in mechanical, electrical and plumbing. His hobbies are building hotrods and playing the saxophone.
Jane Eaton – Director of Franchise Operations
Jane Eaton lives in Nashville, TN and has been part of the Operations Team as a Director of Operations since March of 2010. Before joining the Operations Team, she owned a very successful Jellystone Park™ in Grand Haven, MI for over nine years. Jane came from a background in the engineering field including Program Management and Manufacturing Systems Support at a DOD computer company. With her Bachelors in Administrative Management at Sienna Heights University, and her 18 years of experience at Zenith, Jane was involved in writing ISO9001/9002 processes/procedures, the development of computers and their software dating back to the DOS days and forward to present day computers. Jane has used any and all experiences to help franchises while working in operations. She has combined these experiences to research reservations/POS systems, bring them to bid and the selection process, and finally to official release for our franchises. Jane has hopes that this new system will bring the Jellystone Park franchise system to not just the present, but to the future. Jane will continue researching new technologies for the benefit of our franchises.
Sheila Isaac – Vice President of Corporate Retail
Sheila Isaac has a passion for all things retail. She has held management, buying, and sales positions in her 25 years experience in the retail industry. She has been with LSI since 2001 and her main responsibilities include annually sourcing, creating, and selling over 600 customized resale and operational products exclusive to Jellystone Parks. She works closely with Warner Bros. to make sure all Jellystone Park merchandise is compliant with license agreements. She oversees all aspects of Retail Operations, including merchandise ordering, shipping and billing. Sheila also supervises the warehouse staff, administers the online merchandise stores, and assists parks with merchandise ordering and store setup. Besides visiting Jellystone Parks, she also travels often to industry trade shows and other events to keep current on trends, exciting new products, and visual merchandising. She is a board member of the National Association of Retail Buyers (NARB) and has published articles for Souvenir, Gift & Novelty trade magazine. Sheila holds a Bachelor of Business Administration in Marketing and International Business from Ohio University.
Renata Evans – Retail Director of Corporate Accounts
Manages strategies and procedures for the Retail Operations of Coney Island Park (CIP) and Jellystone Parks. This involves the following: Product Development & Purchasing, Visual Merchandising, Product Inventory and Sales analysis. Motivate, manage and evaluate CIP seasonal personnel to ensure revenue and customer service goals and objectives are being met. Monitor sales trends within line to quantify opportunities in season and for future years. Implement creative ideas to liquidate overstocks both in CIP and LSI warehouses, franchisee Stores, and Coney Island stores and games. Submit new products to Warner Bros. for approval and communicate to vendors for sampling, and coordinate approval status. Manage development process to ensure forward movement to deliver timely results.
Dan Wolford – Operations/Warehouse Manager
Dan is in charge of all outgoing and incoming shipments. This includes all 600+ resale and operational merchandise items, promotional/Club Yogi™ Rewards, costumes, statues, and other operating items. Dan is a Regional Representative for all parks in Ohio and Indiana. He conducts yearly visits with these parks and helps them with their business. Dan is also in charge of scheduling and communicating with franchises regarding borrowing LSI costumes and trade show booths. He conducts semi-annual inventory audits and maintains all warehouse organization. He assists the Vice President of Corporate Retail in various responsibilities, including quality control. Dan joined Leisure Systems in 2007.
Mike Hoffer – Assistant Warehouse Manager
Mike’s responsibilities include assisting with all outgoing and incoming shipments. This includes resale and operational merchandise items, promotional/Club Yogi™ Rewards, costumes, statues, and other operating items. Mike is the contact person for shipping errors, tracking and damages. He assists the warehouse manager with semi-annual inventory audits and maintains all warehouse organization. Mike started with Leisure Systems January of 2017
Michele Wisher – Vice President of Marketing & Promotions
Michele Wisher is an experienced marketing executive offering strong skills in marketing strategy, project management and communication. She began her career as a computer programmer in 1999, which laid a solid foundation for understanding digital marketing and website development. From there, she managed accounts for a prominent Indianapolis advertising agency, sold advertising for The Enquirer – Cincinnati’s main newspaper, then joined Leisure Systems as Marketing Manager in September of 2003.
Michele has a Bachelor’s Degree in both Marketing and Computer Information Systems, with a minor in Journalism from Indiana University. She is a member of the American Marketing Association and regularly attends meeting and webinars to stay abreast of current marketing trends.
Michele oversees the marketing staff who is responsible for all facets of marketing and promotions for the franchise: advertising development and placement, website management, market research, public relations, social media, promotional partnerships, annual directory, and customer loyalty program.
Lauri Hart – Loyalty Program Manager, Club Yogi™ Rewards
Lauri Hart is the Loyalty Program Manager for Club Yogi™ Rewards and has worked in the marketing/loyalty marketing field since 1991. Lauri started working at LSI in May 2011. She has her Bachelor’s Degree in Business Administration with a double major in Marketing and Management from the University of Cincinnati. Lauri is responsible for the day-to-day management of the Club Yogi Rewards program including franchise training, member communications, customer service, and program evaluation. She also develops mutually beneficial partner relationships and expanding member benefits to increase member participation and engagement. Lauri also works directly with the Parks to customize marketing opportunities to their members. Lauri lives in Cincinnati, OH.
Myra Jimison – Senior Staff Accountant
Myra Jimison joined Leisure Systems, Inc. in 2012. She manages cash flow and oversees all functions of accounts receivable and accounts payable. Myra reviews park financial information to ensure compliancy with their contractual agreements. She provides support to the Vice President of Finance/Controller with month-end, year-end processes and various accounting projects.
Myra has a Bachelor’s Degree in Accounting with a Minor in Management from Indiana Wesleyan University.
Wesley Lukemire – Staff Accountant
Wesley Lukemire joined Leisure Systems, Inc. on October 2, 2017. He is responsible for the daily processing of accounts receivable and accounts payable functions. He reviews park financial reports and corresponds with the franchisees as needed. Wesley provides support to the Senior Staff Accountant with various accounting projects.
Wesley has a Bachelor’s Degree in Finance from the University of Cincinnati.
Mary Beth Performs a variety of accounting tasks to assist the Controller and Staff Accountant such as processing and reconciling of accounting documents which includes invoicing, departmental billing, employee reimbursements, cash receipts and vendor statements.
Stephanie Sears – Executive Assistant
Responsibilities include all clerical duties involving the President/COO, preparing legal franchise documents, assists with the office clerical duties; filing, mailing sorting, orders all office supplies, maintains office machines, helps manage current franchisee information helps coordinate Symposium with other staff members, assists in clerical duties for the C.A.M.P. and C.A.R.E. programs, overseeing daily office activities. Stephanie joined LSI in 1999.
Jennifer Ocilka – Vice President of Corporate Human Resources, Park River
Jennifer Ocilka recently joined the team in August, 2016 and has spent the last 10 years working in human resources in for-profit and non-profit companies. She has her master’s degree in Human Resource Management with a specialization in Organizational Development. She is a member of Society for Human Resource Management and Greater Cincinnati Chapter of Human Resources. Jennifer resides in Cincinnati, Ohio.
Maurice & Margie Dettman – Operational Consultants
Responsibilities include overseeing the Jellystone Park in Bloomington, IN and conducting annual Franchise Reviews and Recommendations for various locations. Margie and Maurice owned and operated the Jellystone Park in Natural Bridge, VA for more than 10 years and are Certified Park Operators. Maurice, a graduate of Michigan State University, had a long, successful career with Raytheon and 30 years with Ethan Allen, Inc. Margie attended Berkeley School of Interior Design, and worked in product development and customer service in the lighting industry prior to purchasing the campground.