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Yogi Bear's Jellystone Park Franchise Yogi Bear's Jellystone Park Franchise
  • Home
  • Why Choose Us?
    • Growth Potential
    • Experienced Team
    • Brand Recognition
    • Key Performance Indicators
    • Testimonials
  • Tools & Support
    • Training
    • Merchandise
    • Operations
    • Marketing
    • Club Yogi™ Rewards
    • Theming
  • Franchise Opportunities
    • Convert Your Campground
    • Purchase for Conversion
    • Build
    • Prospective Owners Workshop
  • REIT
    • Revenue Flexibility
  • Parks For Sale
  • Resources
    • Press Room
    • FAQs
    • Photos
    • Videos
    • Our History
  • Contact Us

Your Corporate Team

Leisure Systems, Inc. (LSI) has developed an experienced, knowledgeable and creative staff to help grow your business. We strive to provide franchisees with the tools and support they need while giving them freedom to remain entrepreneurs.

Our staff is a winning combination of individuals, some with over 30 years of individual experience in the outdoor hospitality industry. Among the staff are current and former campground owners, who have walked in your shoes and understand what it takes to operate a campground. Looking toward the future, we have combined this experience with a new generation of people having strengths in retail, marketing and operations. Our franchisees tell us they appreciate this management style.

In addition, you can draw on the experience from 80 other Jellystone Park™ operators. Our franchisees are known for being open and collaborative, not competitive, which gives you the opportunity to discuss new ideas and challenges with peers. Our open environment has always been a cornerstone of the Jellystone Park franchise.

“We have a team behind us. If we’re stuck on something, we not only have Leisure Systems but 80 other park operators who have been phenomenal.” – Rick Spear, Jellystone Park™ Estes Park Colorado

 

Meet the Staff

Robert (Rob) Schutter, Jr. – President / COO

Rob Schutter Leisure SystemsResponsible for all facets of the Company’s business operations including developing system-wide marketing strategies, legal oversight, handling franchise contract negotiations, and interfacing with the Franchise Advisory Council. Rob has been with the company since its acquisition in August 1989. Since 1976, Rob has been associated with Hanna-Barbera related properties having held several positions with the Kings Entertainment Company theme park group (now known as Paramount Park Group.) Rob holds a Bachelor Degree in Management and Marketing from the University of Cincinnati and has extensive operating experience in developing and implementing research, promotional, sales and marketing programs.

 

Dean Crawford – Executive Vice President

Dean Crawford Leisure Systems

Dean is the Executive Vice President of Leisure Systems, the Franchisor of the Yogi Bear’s Jellystone Park Camp-Resorts and been with the company since 1991.  Dean’s prior experience is being employed as General Manager for the Jellystone Park in Traverse City, Michigan from 1980 – 1990.  As GM, Dean received one of the system’s highest award, “Operator of the Year”.  Dean received a Bachelor of Science Degree in Parks and Recreation from Michigan State University and is a lifetime Certified Park Operator.  Dean recently moved from Cincinnati, Ohio to Traverse City, Michigan.

 


OPERATIONS

Jim Westover – Vice President of Sales & Product Development

Responsibilities include assisting in the day to day management and operational duties of LSI; developing, managing, organizing and creating programs that advocate the strategic objectives of the franchise system; and assisting the President/COO in the development of the annual Federal Disclosure Document (FDD) and modifications to the Franchise Agreement. Jim also performs Franchise Assessment Reviews & Recommendations (FARR), and assists the Executive Vice President and the Director of Franchise Development in developing agendas for system-wide franchise meetings. Jim hails from Irwin, Pennsylvania and has an MBA in Management from Seton Hill University and a Bachelor’s in Accounting from California University of PA. His professional background is in operations and finance, having worked at the Bruster’s Ice Cream franchise since 2004, most recently as Regional Vice President of Operations overseeing 60+ stores. Jim joined LSI in 2016.

 

Kelly Jones – Vice President of Operations

Kelly Jones Leisure Systems

Kelly Jones started in the Jellystone Park™ system when her family converted their park in 1987. In October of 2007 Kelly joined Leisure Systems Inc. as the Director of Franchisee Development. After college, Kelly worked for ten years as a social worker for the second largest child welfare agency in the nation before returning to the family business as the General Manager of the park. In 2004, the family sold the property and Kelly stayed on as the General Manager until August of 2007.

Kelly is a graduate of Bradley University in Peoria, IL with a Bachelor of Arts in Sociology.  Kelly has earned her Lifetime Certified Park Operator and Outdoor Hospitality Executive Certification through The National Association of RV Parks & Campgrounds (ARVC).  She is an Instructor at the National School of RV Park and Campground Management, Member of the ARVC Foundation Education Committee, and speaker at the ARVC Outdoor Hospitality Expo and Conference and many state meetings. In September of 2015, Kelly became a certified ADA Coordinator through the ADA Coordinator Training Certification Program (ACTCP) – administered by the Great Plains ADA Center. In April of 2016, Kelly became a certified facilitator for the Personify Leadership Program which is a two-day leadership training.

 Kelly and her husband, Kevin, currently reside in Milford, OH.

 

Andy Eaton – Director of Franchise Operations

Andy Eaton Leisure Systems

After serving in the military, Andy pursued his passion for the financial world by attending Andrews University majoring in auditing. He used his experience and training as CFO for a tool and die company. He further expanded this experience through the ownership of several businesses, including two Jellystone Park Camp-Resorts.

Andy’s responsibilities through LSI include helping parks with business plans and pro formas, assessing the park and offering ideas to increase revenues. His background helps him complete summer assessments, teach financial classes as well as maintenance functions at C.A.M.P. Andy has extensive knowledge in mechanical, electrical and plumbing. His hobbies are building hotrods and playing the saxophone.

 

Jane Eaton – Director of Franchise Operations

Jane Eaton Leisure Systems

Jane Eaton lives in Nashville, TN and has been part of the Operations Team as a Director of Operations since March of 2010. Before joining the Operations Team, she owned a very successful Jellystone Park™ in Grand Haven, MI for over nine years. Jane came from a background in the engineering field including Program Management and Manufacturing Systems Support at a DOD computer company. With her Bachelors in Administrative Management at Sienna Heights University, and her 18 years of experience at Zenith, Jane was involved in writing ISO9001/9002 processes/procedures, the development of computers and their software dating back to the DOS days and forward to present day computers. Jane has used any and all experiences to help franchises while working in operations. She has combined these experiences to research reservations/POS systems, bring them to bid and the selection process, and finally to official release for our franchises. Jane has hopes that this new system will bring the Jellystone Park franchise system to not just the present, but to the future. Jane will continue researching new technologies for the benefit of our franchises.

 


RETAIL

Sheila Isaac – Vice President of Corporate Retail

Sheila Isaac Leisure Systems

Sheila Isaac has a passion for all things retail. She has held management, buying, and sales positions in her 20 years experience in the retail industry. She has been with LSI since 2001 and her main responsibilities include annually sourcing, creating, and selling over 500 customized resale and operational products, mostly exclusive to Jellystone Parks. She works closely with Warner Bros. to make sure all Jellystone Park merchandise is compliant with license agreements. She manages all aspects of Retail Operations, including merchandise ordering, shipping and billing. Sheila also supervises the warehouse staff, administers the online merchandise stores, and assists parks with merchandise ordering and store setup.  Besides visiting Jellystone Parks, she also travels often to industry trade shows and other events to keep current on trends, exciting new products, and Visual Merchandising. She is a board member of the National Association of Retail Buyers (NARB) and has published articles for Souvenir, Gift & Novelty trade magazine. Sheila holds a Bachelor of Business Administration in Marketing and International Business from Ohio University.

 

Renata Evans – Retail Director of Corporate Accounts 

Manages strategies and procedures for the Retail Operations of Coney Island Park (CIP) and Jellystone Parks. This involves the following: Product Development & Purchasing, Visual Merchandising, Product Inventory and Sales analysis. Motivate, manage and evaluate CIP seasonal personnel to ensure revenue and customer service goals and objectives are being met. Monitor sales trends within line to quantify opportunities in season and for future years.  Implement creative ideas to liquidate overstocks both in CIP and LSI warehouses, franchisee Stores, and Coney Island stores and games. Submit new products to Warner Bros. for approval and communicate to vendors for sampling, and coordinate approval status. Manage development process to ensure forward movement to deliver timely results.

 

Dan Wolford – Operations/Warehouse Manager

Dan is in charge of all outgoing and incoming shipments. This includes all 600+ resale and operational merchandise items, promotional/Club Yogi™ Rewards, costumes, statues, and other operating items. Dan is a Regional Representative for all parks in Ohio and Indiana. He conducts yearly visits with these parks and helps them with their business. Dan is also in charge of scheduling and communicating with franchises regarding borrowing LSI costumes and trade show booths. He conducts semi-annual inventory audits and maintains all warehouse organization. He assists the Vice President of Corporate Retail in various responsibilities, including quality control. Dan joined Leisure Systems in 2007.

 

Mike Hoffer – Assistant Warehouse Manager

Mike’s responsibilities include assisting with all outgoing and incoming shipments. This includes resale and operational merchandise items, promotional/Club Yogi™ Rewards, costumes, statues, and other operating items. Mike is the contact person for shipping errors, tracking and damages. He assists the warehouse manager with semi-annual inventory audits and maintains all warehouse organization. Mike started with Leisure Systems January of 2017


MARKETING

Michele Wisher – Vice President of Marketing & Promotions

Michele Wisher Leisure Systems

Michele Wisher is an experienced marketing executive offering strong skills in marketing strategy, project management and communication. She began her career as a computer programmer in 1999, which laid a solid foundation for understanding digital marketing and website development. From there, she managed accounts for a prominent Indianapolis advertising agency, sold advertising for The Enquirer – Cincinnati’s main newspaper, then joined Leisure Systems as Marketing Manager in September of 2003.

Michele has a Bachelor’s Degree in both Marketing and Computer Information Systems, with a minor in Journalism from Indiana University. She is a member of the American Marketing Association and regularly attends meeting and webinars to stay abreast of current marketing trends.

Michele oversees the marketing staff who is responsible for all facets of marketing and promotions for the franchise: advertising development and placement, website management, market research, public relations, social media, promotional partnerships, annual directory, and customer loyalty program.

 

Lauri Hart – Loyalty Program Manager, Club Yogi™ Rewards

Lauri Hart is the Loyalty Program Manager for Club Yogi™ Rewards and has worked in the marketing/loyalty marketing field since 1991. Lauri started working at LSI in May 2011. She has her Bachelor’s Degree in Business Administration with a double major in Marketing and Management from the University of Cincinnati. Lauri is responsible for the day-to-day management of the Club Yogi Rewards program including franchise training, member communications, customer ser­vice, and program evaluation. She also develops mutually beneficial partner relationships and expanding member benefits to increase member participation and engagement. Lauri also works directly with the Parks to customize marketing opportunities to their members.  Lauri lives in Cincinnati, OH.

 


ACCOUNTING

Myra Jimison – Senior Staff Accountant

Myra Jimison joined Leisure Systems, Inc. in 2012. She manages cash flow and oversees all functions of accounts receivable and accounts payable. Myra reviews park financial information to ensure compliancy with their contractual agreements. She provides support to the Vice President of Finance/Controller with month-end, year-end processes and various accounting projects.

Myra has a Bachelor’s Degree in Accounting with a Minor in Management from Indiana Wesleyan University.

 

Wesley Lukemire – Staff Accountant

Wesley Lukemire joined Leisure Systems, Inc. on October 2, 2017. He is responsible for the daily processing of accounts receivable and accounts payable functions. He reviews park financial reports and corresponds with the franchisees as needed. Wesley provides support to the Senior Staff Accountant with various accounting projects.

Wesley has a Bachelor’s Degree in Finance from the University of Cincinnati.

 


Mary Beth Schutter – Accounting Assistant

Mary Beth Performs a variety of accounting tasks to assist the Controller and Staff Accountant such as processing and reconciling of accounting documents which includes invoicing, departmental billing, employee reimbursements, cash receipts and vendor statements.

 

 


Stephanie Sears – Executive Assistant

stephanie-sears

Responsibilities include all clerical duties involving the President/COO, preparing legal franchise documents, assists with the office clerical duties; filing, mailing sorting, orders all office supplies, maintains office machines, helps manage current franchisee information helps coordinate Symposium with other staff members, assists in clerical duties for the C.A.M.P. and C.A.R.E. programs, overseeing daily office activities. Stephanie joined LSI in 1999.

 

Jennifer Ocilka – Vice President of Corporate Human Resources, Park River

Jennifer Ocilka recently joined the team in August, 2016 and has spent the last 10 years working in human resources in for-profit and non-profit companies. She has her master’s degree in Human Resource Management with a specialization in Organizational Development. She is a member of Society for Human Resource Management and Greater Cincinnati Chapter of Human Resources. Jennifer resides in Cincinnati, Ohio.

 

Maurice & Margie Dettman – Operational Consultants
margie-dettman maurice-dettmanResponsibilities include overseeing the Jellystone Park in Bloomington, IN and conducting annual Franchise Reviews and Recommendations for various locations. Margie and Maurice owned and operated the Jellystone Park in Natural Bridge, VA for more than 10 years and are Certified Park Operators. Maurice, a graduate of Michigan State University, had a long, successful career with Raytheon and 30 years with Ethan Allen, Inc. Margie attended Berkeley School of Interior Design, and worked in product development and customer service in the lighting industry prior to purchasing the campground.


Erv & Marilyn Banes – Frankenmuth, MI

We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.

The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…

Erv & Marilyn Banes

Brent Fannin – Delaware Beaches

2011 was our first year as a Yogi Bear’s Jellystone Park™.  We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend!  The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.

Brent Fannin

Chip Smith – Monticello, IA

We got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Chip Smith

Theresa Isaacson – Caledonia, WI

We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …

Theresa Isaacson

Rick Spear – Estes Park, CO

We’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Rick Spear

Denny Quigley & Tami Alessio – Harrisville, PA

2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Denny Quigley & Tami Alessio

Roger & Anna Barry – Fremont, IN

When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…

Roger & Anna Barry

Joey Coleman & Rick Coleman – Tabor City, NC

In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.

In 2003, we joined Jellystone Park™. The operations…

Joey Coleman & Rick Coleman

Bill Pott – Cave City, KY

I really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Bill Pott

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