LSI believes there is substantial untapped potential to increase the Jellystone Park franchise network across the United States and Canada. We expect the greatest growth to our system will be from existing campgrounds seeking to improve their competitiveness by becoming affiliated with a nationally recognized brand. The uniqueness of the Yogi Bear and Jellystone Park trademarks offers a special niche unmatched in the camping industry.
There are several demographic and socio-economic trends in the United States which indicate a bright future for our franchise concept. The renewed emphasis on family values and activities combined with the growth of “baby boomer” families indicates that there will be a growing camping population for many years. Also, current economic conditions in the US indicate that families and others will be seeking affordable vacations and recreation activities such as camping. These factors lend very favorably to our campground concept.
The Jellystone Park franchised network is the only campground franchisor who focuses solely on the family market. Our Camp-Resorts generally offer more amenities and services than traditional campground facilities and draw many destination-oriented customers.
In the 2005 American Camper Survey conducted by ARVC (National Association of RV Parks & Campgrounds), results showed that in the previous two years, over 50% of RV owners and active campers took one or more of their trips to visit a campground as a family.
It also showed that a majority of people who RV and camp are grandparents and over half of them have traveled with their grandchildren in the apst past two years.
Additionally, the GoRVing campaign has focused on marketing to young families with parents under 35 years of age and have found it to be the fastest growing segment of RV sales in the past two years.
All indicators point to strong growth for the family demographic segment of the outdoor hospitality market and “Yogi” is ready to ride the wave of success.
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Ray Aljets – Sioux Falls, SDThree generations of my family have operated our Jellystone Park location and I can say with the utmost confidence that the Jellystone Park system has had a dramatic impact on our bottom line. Opportunities to increase guest satisfaction and revenue are everywhere and the creativity of those in the Jellystone Park system keep me on the leading edge of both the family … Read more
Jessica & Mickey Spak – Chautauqua County, NYI love the support from the franchise. I would tell any prospect looking at converting or building a Jellystone Park, that it’s the single best business decision you can make.
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!