Erv & Marilyn Banes
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plus, campers view it as a high quality facility. When they see the name “Jellystone Park™” they know it’s going to be a notch up in quality and that it’s family-friendly.