3 Campsite Franchise Myths, Busted
Owning real estate franchises can be a difficult, yet rewarding experience. Owning a campsite franchise is beneficial in many ways, but there are still some misconceptions about the business. This article takes a look at a few common myths about campground real estate franchises and the truth behind them.
1. Monthly and seasonal campers are the easiest customers.
Monthly or seasonal campers can be defined as campers who rent campsites for extended periods of time during specific months or seasons, depending on their location. The truth behind this myth is that monthlies are not camping for recreation. These types of campers are looking for monthly rates that are normally reduced from normal overnight rates. These campers also typically do not purchase anything from the campsite store and may cause issues due to the number of people they have with them, accumulated junk or garbage, and extra cars sitting on the site for an extended period of time. With about 78% of campers choosing to participate in outdoor cooking while they’re camping, these campers can leave garbage and food waste on the site. A campsite income may suffer if too many monthlies are staying and paying the reduced rate.
2. A campground must be open all year round in order for the owners to earn a living.
In order to be successful at owning campground real estate franchises, you must buy the business based on the income it generates. With that in mind, if you are buying a campground based on its income and the down payment you have available, it shouldn’t matter how long the campground is open since the price is based on the income.
3. The only campgrounds that make money are destination campgrounds.
A destination campground is either located near a major tourist attraction or offers amenities, programs, and entertainment that attract customers. While destination campgrounds are a popular choice, other campgrounds are equally as popular. In reality, it comes down to the audience. Some people prefer campsites with more amenities and programs available to them, while others prefer to be alone with nature. Both types of campgrounds can make sufficient revenue; it just depends on who your target audience is.
In the end, it all comes down to the service you provide your customers and the franchise or campground brand you choose to purchase. By providing exceptional customer service and taking care of your guests, you’ll be able to continue to build upon a respected brand reputation.