Why Choose Us?
RV Park Franchise Growth
Leisure Systems Inc. (LSI) is the only outdoor hospitality franchisor (RV park franchise, campground franchise) ranked on Entreprenuer magazine’s “Franchise 500.” With $108 million in sales in 2016, LSI was ranked 472 for its exceptional performance across several areas, including financial strength and stability, growth rate and brand power. This endorsement is just one of the reasons why partnering as an RV Park franchise with LSI a sound decision.
In 2016, average park revenue topped $1.45 million. The top five Jellystone Parks grossed an average of $4.7 million.
Our inclusion in the Franchise 500® not only reflects the growing financial strength of the Jellystone Park franchise system, but rising consumer and investor awareness of Jellystone Parks as the family camping venue of choice across North America. Click here to read the full press release.
- Same park revenues were up 11.6 percent during the first 10 months of this year, while overall park revenues, including parks that joined the Jellystone Park network this year, were up 13.3 percent.
- Overall camper nights were up 12.8 percent during the same period, while weekday camper nights were up 3 percent, largely because families are booking more nights when they visit Jellystone Parks because of the growing array of activities that extend into shoulder seasons.
- 42 percent of Jellystone Park locations experienced double digit increases in revenue for 2016
- Jellystone Park store revenues were also up 6.5 percent, largely reflecting increased demand for Yogi Bear themed merchandise, while ancillary revenue from activities and equipment rentals was up 6.1 percent.
Our commitment to growth is evidenced by our Base Business Exclusion (BBE), which calculates your operating royalty only on the increase in business as a Jellystone Park. It’s in our best interest to grow your business, because that’s how we make money too. The BBE is determined by your gross sales from the year prior to joining the franchise. You will only pay operating royalties on the incremental gross sales above the BBE derived from utilizing the Jellystone Park brand. (Note: A 1.5 percent marketing royalty is collected on gross revenues.)
The Jellystone Park franchise was founded in 1969 and continues to thrive. Our flagship location in Sturgeon Bay, Wisconsin, is still part of the franchise but now we’re in 31 states and four provinces. Even during times of economic challenges, the franchise has grown both in locations and revenue. In fact, during the recession from 2006-2011 the average revenue per park grew by 10 percent and the number of locations grew from 65 to 77.
The Family Market
Jellystone Park is the only campground chain in the United States focused solely on the family demographic. Other organizations have recently realized the potential for marketing to families, but we have been doing it for nearly 50 years. Our experience, along with the uniqueness of the Yogi Bear™ and Jellystone Park trademarks, offers a special niche unmatched in the camping industry.
Campground Franchise Support & Training
LSI has a seasoned staff ready to assist your transition. In fact, several of the Operations staff have owned or managed a Jellystone Park RV park franchise – so they know first-hand the hard work and dedication it takes.
Our campground franchise owners and operators are leaders in the industry and continue to push the envelope in terms of amenities and recreation available at their properties.
RV Park Franchisee Benefits
Become a Jellystone Park and you…
- will capture the family market with a powerful, widely-recognized and trusted brand – Yogi Bear.
- are provided with proven, comprehensive and proprietary training, operational and marketing support that has brought success to other operators.
- can increase store sales with access to a quality line of unique and high-profit licensed merchandise.
- will share in the experience and knowledge of Jellystone Park owners and operators in a cooperative – not competitive – environment.
- keep your independence as an entrepreneur.
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …