The Recreational Vehicle Industry Association suggests that there are 30 million RV enthusiasts, including RV renters, throughout the nation. This creates a niche market with a ready target audience. Unlike many recreational investments, RV parks survive the boom and recession of economic times.
RV parks have high return value for your money. But it’s not guaranteed that you’ll achieve your goals. It is not enough to invest in an RV park; quality and diligence must be observed in order to succeed. Below is a detailed guide to running a successful RV park.
1. Understand the Industry In-Depth
Choosing to invest in an RV park requires inner drive, innovation, and patience. The key factor in running any successful enterprise is to know the inner workings of the business. Seek professional advice from real estate agents, attorneys, and accountants. Conduct thorough research and collect views from potential clientele. Do it right the first time and avoid paying penalties for missing work permits.
Proper research enlightens you on what to expect — from campgrounds for sale near you to the expected returns. For instance, electricity and plumbing installations are necessary when running a campground.
2. Get the Ideal Location
Settling for a destination that experiences a high percent of good weather during the camping season is important when buying a campground. The campground location directly influences your returns. Campsites near local events such as the popular state fair or music festivals are highly sought after. Also, RV parks located near water bodies offer a lot of fun options including, but not limited to, water skiing, snorkeling, and tubing.
3. Add Popular Amenities
Park model cabins are an attractive feature that could boost your returns in a family campground. These are simply cabins mounted on wheels and resemble an RV. However, they do not leave the campground. A swimming pool, outdoor theatre, and a fitness center are luxury facilities that create higher demand. Some non-financial perks could be incorporated when looking to invest in an RV park. Campfire cooking and hiking tours would create memorable bonding activities for visitors.
4. Hire Efficient Personnel
Many campground customers will post reviews about your amenities, and therefore, you need to maintain clean facilities to woo others. Work campers are the people who are entrusted with the routine activities in an RV park. If you intend to invest in an RV park, strive to offer top-notch customer service.
Personalized attendance to each lot owner will create a good rapport with the work campers. Sporting events, fishing, and guided team-building exercises will help draw customers. Creating a tranquil environment while offering engaging activities is a sure way of promoting a campsite business.
5. Create Compelling Market Strategies
It is virtually impossible to run a business without advertising. The social media era has made it remarkably easy for anyone who wishes to invest in an RV park to market their service at their convenience. This has helped create a global market for the campground franchise.
Keeping up with new trends helps in staying ahead of competitors. Setting up business websites and enrolling for listing with a state association would help campers know what to expect and attract customers to your campsite over other options.
6. Utilize a Booking Platform
No one wants to go through all the hassle of mixed up check-in and check-out, nor do modern travelers want to be forced to book over the phone. Campers will draw a strong opinion of your campground before they even check in. Have a user-friendly booking platform before you invest in an RV park. Customize the platform to incorporate a live chat where visitors can interact with customer support and get immediate feedback. Ideally, you’ll want campers to be able to book their reservations 24 hours a day, seven days a week.
Campgrounds for sale are on the rise, with many people opting to enjoy vacations far from the usual hotel rooms. As with all businesses, effort and dedication are required to run a successful RV park. Build awareness as soon as you invest in an RV park to enhance people’s perception of your amenities.