Jellystone Park Theming

Jellystone Park is much more than a campground; it’s a family entertainment destination. After all, if a family simply wants to go camping, they can choose from literally thousands of campgrounds but when the kids ask when they can go see Yogi Bear™, Boo Boo™, Cindy Bear™, or Ranger Smith™ again, there’s only place they can do that. For this reason, Camp Jellystone and its approved partners provide a wide variety of statues, signage, photo ops, and other elements for franchisees to fully theme their locations.

Each new Jellystone Park franchisee receives a 10-foot-tall Yogi Bear statue to place at the front of their location and each new franchisee also receives a $2,500 credit that can be applied to the purchase of a new location welcome sign. The two elements combine to truly “wow” incoming guests and let them know they have officially entered the world of Jellystone Park.

New franchisees also receive character costumes for Yogi Bear, Boo Boo, and Cindy Bear. Franchisees can also rent Ranger Smith character costumes from Camp Jellystone.

In addition to the introductory franchise package, franchisees are highly encouraged to purchase multiple items from the available options to fully brand their Jellystone Park location. Themed items include but are not limited to:

• Character statues (available in a variety of sizes, poses, and configurations)
• Branded facility and directional signage (please note that signage for some park elements are required)
• Branded photo ops (available in a variety of sizes and configurations)
  
  

The ability for guests (kids, parents, and grandparents alike) to interact with the Jellystone Park characters and take photos with the characters as well as with the character statues and branded photo ops creates instant memories that families cherish for generations. We frequently see parents re-create photos at locations with their kids year after year and even see them re-create photos with their kids that were originally taken at a Jellystone Park location when they themselves were young.

In today’s world of social media, such photos get quickly shared online and often lead to comments such as “That looks like so much fun. Where is that?” Given such priceless memories, it should be no surprise that most Jellystone Park guests each year are return customers and that referrals from friends and family members is our largest driver of new customers.

The power of the Jellystone Park brand and the expression of the brand at our locations through our theming elements is a major reason why both our guests and our franchisees say “It’s not just a campground; it’s Jellystone Park!”