Now that the weather is warm and families everywhere are beginning to plan their summer vacations, it’s a great time to think about purchasing campgrounds in your area. Since six out of 10 U.S. households can say that someone in their home has gone camping, the decision to invest in a campground seems like a no-brainer. But if you’re trying to decide between going it alone and opting for a campground franchise, we’re here to help you decide.
Ultimately, a campground franchise is often the safer bet, particularly for someone who is investing for the first time. It can also be a lot more lucrative, especially if the franchise already has a great reputation. Let’s take a closer look at why this investment beats going into business on your own.
Why a Campground Franchise is Better Than a Solo Business
- Brand Awareness: When you invest in a campground franchise, you won’t have to put your time, energy, and money into developing a name and a marketing campaign. Instead, you can benefit from built-in name recognition. When industry professionals and camping participants are already familiar with your name and your reputation, you won’t need to work nearly as hard to prove your worth. That means you can devote more of your time to other areas of your business and rely on the good standing of the franchise to attract and retain clients.
- Ongoing Support: When you embark on a business venture all by yourself, it’ll be up to you to gather the resources and the team to ensure your endeavor will be a success. That requires a lot of time, energy, and money — and you could still very well fall short. When you invest in a franchise campground, you’ll automatically gain access to the tools, services, and support you need for your business to thrive. From software to training programs, you’ll be able to get a running start and get your business off the ground in no time (and feel totally confident in your abilities).
- Faster Returns: Generally speaking, campground franchises will have a higher success rate than solo businesses. Thanks to the brand reputation and the ongoing support, these kinds of investments are set up for success. And because you’ll be able to get operations moving more quickly, you’ll likely experience faster returns on your investment. When you’re opening a brand new business, it’ll take much more time to generate a client base and get your name out there. But a franchise comes with all of that automatically, meaning that you’ll be able to reap the benefits on a shorter time frame.
If you’ve been considering making an investment in a camping franchise, there’s never been a better time. To learn more about our available opportunities, please contact us today.