Brand Recognition:
The Power of Yogi Bear™
Camp Jellystone (CJS) holds a license from Warner Bros. for the use of the Jellystone Park characters (Yogi Bear™, Boo Boo™, Cindy Bear™, Ranger Smith™ and Yakky Doodle ™) in connection with operating and franchising Jellystone Park Camp-Resort locations. The brand recognition and consumer appeal of the characters provides Jellystone Park franchisees with a marketing advantage that is unparalleled in the outdoor hospitality industry.
More than 50 years after his introduction, Yogi Bear™ is still one of the most widely known cartoon characters ever produced. Over the years, the character has starred in several cartoon series, multiple TV movies and specials, both an animated and a live action theatrical movie, video games, comic books, and more. Recently, Yogi Bear has appeared in TV commercials for GEICO and Rocket Mortgage, had cameo appearances in Space Jam 2 and an episode of Animaniacs, and stars in the new 40-episode Max series Jellystone!
Jellystone Park franchisees are able to leverage the popularity of Yogi Bear and his friends in a variety of ways. Franchisees are providing with Yogi Bear, Boo Boo, and Cindy Bear costumes so they can offer guests a variety of character interactions (both free and paid) within the park. Plus, franchisees can offer guests hundreds of exclusive Jellystone Park souvenir items. Additionally, franchisees can enhance the appeal of their materials by incorporating animated artwork of the characters. Finally, franchisees can fully brand their park itself by incorporating a variety of statues, photo ops, signage, and amenities that feature the Jellystone Park characters. Which do you think your guests will enjoy more grabbing a bite to eat at the snack bar or at The Pic-A-Nic Basket?
The exclusive Jellystone Park character interactions and theming elements creating last impressions and bring back families year after year. After all, if a family simply wants to go camping, they can choose from literally thousands of campgrounds but when the kids ask when they can go see Yogi Bear again, there’s only place they can do that.
“We have seen 15% growth year over year. Our retail sales are up 50% and our occupancy is up as well. Seeing our guests’ faces light up when the characters are out is priceless.”
– Sean Vidrine, new owner of four Jellystone Park locations
