Jellystone Park Marketing Support
Yogi Bear’s Jellystone Park Camp-Resorts is the leading family brand in the outdoor hospitality industry. Camp Jellystone executes a variety of marketing programs throughout the year to increase the Jellystone Park’s brand awareness among our target audiences and to increase consumer demand (and reservations) for Jellystone Park among our key customer segments. These initiatives include but are not limited to:
- Digital advertising focused around our geographic locations
- Engaging social media content shared across multiple platforms via @CampJellystone
- Active management of JellystonePark.com and the Jellystone Park app
- National, regional, and local public relations efforts
- Club Yogi™ Rewards loyalty program
To support individual franchisee’s local marketing efforts, Camp Jellystone also provides each Jellystone Park location with:
- A location-specific consumer satisfaction survey program
- Complimentary graphic design services
- Complimentary location-specific marketing consulting services
- Access to a digital library of hundreds of branded photos as well as video clips and illustrated character artwork for use in a variety of marketing/PR efforts
