RV Park Ownership: 3 Questions to Ask Before Getting Started
Opening a recreational vehicle park can be exciting, but this time can also feel overwhelming — particularly if this is your first endeavor of this kind. There’s certainly a lot to consider when owning an RV park, but we’re here to help. If you’ve decided to make a move and explore the RV parks and campgrounds for sale that are available to you, here are just three questions you’ll want to ask before you buy.
Will You Have a Niche?
You don’t necessarily have to establish a niche focus with your RV park — but you may find that having a specialty helps. Your focus may be on family camping experiences or you may want to highlight your business retreats for professionals. You could also plug your amenities, your affordable rates, or your appeal to millennials who want to get off the grid. DOn’t forget that there are as many as 30 million RV enthusiasts nationwide. Focusing on a specific demographic doesn’t mean you should alienate potential campers — but your niche can serve as a great way to market your campground. Which brings us to our next point…
Do You Know How to Advertise and Market?
There’s a lot of physical work that goes into RV park ownership, but you’ll also have to increase your knowledge if you want to succeed in this sector. You need to gain some understanding about how to get the word out about your RV park and how to appeal to those campers you’re trying to attract. If you’re starting completely from scratch, this may involve hiring a website designer, an SEO analyst, a social media maven, and others. Going the DIY route can be frustrating and time-consuming. Of course, if you plan to invest in an RV park, there may be resources available to you that can help. Which should make you ask yourself…
Should You Invest or Start From Scratch?
When you invest in an RV park, you’ll benefit from brand recognition and resources that most RV park owners won’t have. Investing in an already established franchise is typically one of the safer forms of real estate investing; when you’re a part of something that’s already successful, there’s less risk involved because the franchise wants you to be successful. While there’s nothing inherently wrong with starting from scratch, it’s going to be much more stressful from the start to do so. If you want to take more of the guesswork out of the process, you’ll probably want to invest in an RV park.
There’s a lot more to consider when you decide to invest in an RV park or campgrounds. But we hope these questions will serve as a good jumping-off point when trying to decide whether this type of investment is right for you. For more information, get in touch with us today.