What Investors Need to Know About Updating a Campsite Business
If you’re looking for park campgrounds for sale, you’re probably looking for a site that will offer the greatest return on your investment. While purchasing a campsite business is one of the safest forms of real estate investment, once you purchase a campground there are a couple of things you can do to help boost your site and bring in even more visitors.
Even the best park campgrounds for sale take work, and as times change so do the visitors. For instance, campers rated free wifi as one of the top three most important things they look for when choosing a campsite. While this might sound counterintuitive to the nature of camping, keeping up this consumer demands like this is one of the things you’ll need to do in order to secure your investment. Whether you’re currently looking for park campgrounds for sale, or you already manage one, here some of the top ways you can stay relevant and boost profits.
The Millenial Market
Millenials are the fastest-growing client base when it comes to camping, and they are having a huge impact on how campground owners run their businesses. In order to meet the demands of this base, you’ll need to consider updating and changing a couple of key things.
Firstly, when selecting park campground for sale that you might be interested in purchasing, consider the types of amenities it offers. No longer is camping a complete retreat from technology and access to things like free wifi can make or break a Millenials decision to camp at your site. Creating an online presence can also increase your standing with this demographic, as well as offering online booking options to make tech-savvy youngsters feel more at ease. This step can also help set you apart from competitors and give you the ability to market your site to a wider audience.
While websites are important, so is social media presence. This might sound off-putting to some site owners; however, it does have quite a few perks. For instance, social media can enable you to gain exposure to potential campers that aren’t in your local region. If your site hosts special activities, you can also let people know easier than by word of mouth. This social media presence can also enable visitors to contact you easier, should they have any questions about amenities, booking, or pricing. Overall, having your campground available on social media can make your site seem more up-to-date and personable. By being able to interact with your client base and keep them updated on special events or deals, you can have more success with building a loyal and consistent visitor base.
Likewise, keeping your website updated is important as well. Make sure that pictures of your site are clear and easy to access. You may also consider hiring a professional designer to help you create the more efficient, pleasing, and easy to navigate website. Since this will often be your first point of contact with new clients, it’s important to put your best foot forward.
When looking at park campgrounds for sale, also look at neighboring sites to see what they offer. This can give you an idea of how much work it will take for you to update the site you wish to purchase in order to offer more than the competition. Things like expanding or adding an on-site general store, creating special events for visitors, or installing additional recreation spaces such as swimming pools, tennis courts, or play parks for kids, can help boost the appeal of your site and draw in additional guests.
Campgrounds can be incredible investments that offer more security than other types of real estate investment. With the campgrounds bringing in $5.8 billion alone in 2015, and the market growing steadily since, there has never been a better time to start investing in campgrounds.