By Lisa Courtney, Director of Franchise Sales and Support
Yogi Bear™ may be in hibernation, but his namesake Jellystone Park is getting plenty of off-season attention, which is great for our brand’s visibility.
A&E’s “Shipping Wars” prime time reality show recently took viewers on the road as a 10-foot Yogi Bear™ statue and a massive Yogi Bear-themed concession stand were transported from Cincinnati to Jellystone Park locations in Asheboro, North Carolina and Tabor City, North Carolina. There was plenty of drama along the way, but both items arrived safely and on time. Yogi Bear, Boo Boo™ and Cindy Bear™ were on hand to celebrate the successful deliveries.
Viewers unfamiliar with Jellystone Park were given a glimpse of the magic and fun that set it apart from typical campgrounds and RV parks. The episode began inside the shop at Kingdom Productions, which designed the concession stand. It ended with a reveal party at the Tabor City Jellystone Park. Yogi Bear arrived at the celebration on the park’s fire truck,] and families enjoyed pizza and s’mores while the characters posed for photos. Owners of the two parks, as well as members of their staffs, were featured on the episode.
Watch the episode On Demand, on the A&E app or at AETV.com.
The timing of this visibility couldn’t have been better, with families already planning their summer vacations. As with the last several years, we expect to see significant growth in bookings. Being featured in a prime time cable TV show introduces Jellystone Park to new guests. It also reminds past customers of the fun their families enjoyed.
The Jellystone Park brand also recently appeared on Game Show Network’s “PEOPLE Puzzler” show. PEOPLE Puzzler puts three contestants’ pop culture knowledge to the test as they face off to rack up points by solving crossword puzzles like those in PEOPLE magazine. This was the second time this year the Jellystone Park brand was featured on a national game show.