Chip Smith – Monticello, IA
We got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it.
What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend.
The investment we have in the park with adding Jellystone was pretty minimal, compared to the people that it brought in. We are currently up 22.5% this year. In normal years, we’re up 3 or 4%. We just never saw the spike in camper nights that we have with Jellystone.