The Power of Yogi Bear™
Camp Jellystone (CJS) holds a license from Warner Bros. for the use of the Jellystone Park characters (Yogi Bear™, Boo Boo™, Cindy Bear™, Ranger Smith™ and Yakky Doodle ™) in connection with operating and franchising Jellystone Park Camp-Resort locations. The brand recognition and consumer appeal of the characters provides Jellystone Park franchisees with a marketing advantage that is unparalleled in the outdoor hospitality industry.
More than 50 years after his introduction, Yogi Bear™ is still one of the most widely known cartoon characters ever produced. Over the years, the character has starred in several cartoon series, multiple TV movies and specials, both an animated and a live action theatrical movie, video games, comic books, and more. Recently, Yogi Bear has appeared in TV commercials for GEICO and Rocket Mortgage, had cameo appearances in Space Jam 2 and an episode of Animaniacs, and stars in the new 40-episode Max series Jellystone!
Jellystone Park franchisees are able to leverage the popularity of Yogi Bear and his friends in a variety of ways. Franchisees are providing with Yogi Bear, Boo Boo, and Cindy Bear costumes so they can offer guests a variety of character interactions (both free and paid) within the park. Plus, franchisees can offer guests hundreds of exclusive Jellystone Park souvenir items. Additionally, franchisees can enhance the appeal of their materials by incorporating animated artwork of the characters. Finally, franchisees can fully brand their park itself by incorporating a variety of statues, photo ops, signage, and amenities that feature the Jellystone Park characters. Which do you think your guests will enjoy more grabbing a bite to eat at the snack bar or at The Pic-A-Nic Basket?
The exclusive Jellystone Park character interactions and theming elements creating last impressions and bring back families year after year. After all, if a family simply wants to go camping, they can choose from literally thousands of campgrounds but when the kids ask when they can go see Yogi Bear again, there’s only place they can do that.
“We have seen 15% growth year over year. Our retail sales are up 50% and our occupancy is up as well. Seeing our guests’ faces light up when the characters are out is priceless.”
– Sean Vidrine, new owner of four Jellystone Park locations
Ray Aljets – Sioux Falls, SDThree generations of my family have operated our Jellystone Park location and I can say with the utmost confidence that the Jellystone Park system has had a dramatic impact on our bottom line. Opportunities to increase guest satisfaction and revenue are everywhere and the creativity of those in the Jellystone Park system keep me on the leading edge of both the family … Read more
Sean Vidrine – owner of four Jellystone Park locationsWe have seen 15% growth year over year. Our retail sales are up 50% and our occupancy is up as well. Seeing our guests’ faces light up when the characters are out is priceless.
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Jessica & Mickey Spak – Chautauqua County, NYI love the support from the franchise. I would tell any prospect looking at converting or building a Jellystone Park, that it’s the single best business decision you can make.
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. I don’t think we’ve ever had a down year. We just continue to grow. The reason we really like Jellystone Parks is because of the support behind us. With other parks in the system, we have 75+ sources of question-and-answer type people to go to. The suppo… Read more