The Power of Yogi Bear™
Leisure Systems, Inc. (LSI) holds a license with Warner Bros. for Yogi Bear™, Boo Boo™, Ranger Smith™, Cindy Bear™ and Yakky Doodle™ in connection with operating and franchising Jellystone Park™ Camp-Resorts. This license provides LSI a unique position in the campground industry and affords advertising and promotional benefits of significant value.
Yogi Bear™ is one of the most widely known cartoon characters ever produced and is enjoying renewed popularity through the 2010 release of Yogi Bear – a major motion picture starring Dan Aykroyd and Justin Timberlake that grossed over $200 million worldwide.
Exclusive Yogi Bear™ characters and themeing bring the experience to life for your guests and create a lasting impression. In fact, most Jellystone Park™ business comes from repeat guests and referrals – a tribute to the connection campers feel with our Smarter than the Average Bear.™
“When you add Yogi Bear, it adds so much excitement and brings life to your park. It’s amazing!” – Julie Corcimiglia, Jellystone Park™ Fremont, IN.
Campers Recognize the Family-Oriented Jellystone Park Brand
Jellystone Park = Family Fun
When camping enthusiasts think of Yogi Bear’s Jellystone Parks as a brand, “family” and “fun” immediately come to mind, according to an independent branding survey* by SureVista Solutions, LLC of East Lansing, MI.
When asked to name words that describe Yogi Bear’s Jellystone Parks, “kids”, “family”, “fun” and “friendly” dominated the responses. The research confirms our impression that Yogi Bear’s Jellystone Parks are leaders in family camping. Our exclusive Yogi Bear license, resort-style amenities, and strong recreation programs appeal to the desires of today’s families.
SureVista Solutions also found that loyalty to the Jellystone Park brand is significantly higher than loyalty to other branded campground or RV resort chains. Jellystone Park scored higher on all four loyalty indicators – “This brand is for me”, “I will choose this brand if available”, “I am loyal to this brand”, and “I am likely to visit this brand in the next year.”
The Jellystone Park franchise also rated highest on perceptions of confidence, satisfaction and service when respondents rated brands on a scale of 1 to 5 for “I have confidence in this brand”, “This brand is committed to satisfying guests”, and “This brand provides good customer service.”
The SureVista survey found widespread awareness of the Jellystone Park brand among campers who had not camped at a Jellystone Park before. While America’s national parks scored the highest level of overall awareness, with 65 percent, Jellystone Parks came in second with 60 percent among those who had never visited a Jellystone Park before.
When asked to write in the names of all the RV Park and Camping Resort brands they could think of, Yogi Bear Jellystone Parks garnered 22 percent of the respondents’ first mention, being surpassed narrowly (at 27 percent) only by a much larger national chain that has 6 times the number of locations of Jellystone Parks. When consumers were shown images of park logos, however, 85 percent of respondents indicated they were familiar with Jellystone Parks, surpassing recognition of that same national chain by 2 percent.
*These and other findings were discovered in an email survey of 1,238 campers, which SureVista conducted between Sept. 16 and Oct. 15, 2015. Brand names of competitive chains were not included out of courtesy to them. Full details and data are available upon request.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…