New Franchisees Provide Growth Opportunity
LSI believes there is substantial untapped potential to increase the Jellystone Park franchise network across the United States and Canada. We expect the greatest growth to our system will be from existing campgrounds seeking to improve their competitiveness by becoming affiliated with a nationally recognized brand. The uniqueness of the Yogi Bear and Jellystone Park trademarks offers a special niche unmatched in the camping industry.
There are several demographic and socio-economic trends in the United States which indicate a bright future for our franchise concept. The renewed emphasis on family values and activities combined with the growth of “baby boomer” families indicates that there will be a growing camping population for many years. Also, current economic conditions in the US indicate that families and others will be seeking affordable vacations and recreation activities such as camping. These factors lend very favorably to our campground concept.
The Jellystone Park franchised network is the only campground franchisor who focuses solely on the family market. Our Camp-Resorts generally offer more amenities and services than traditional campground facilities and draw many destination-oriented customers.
In the 2005 American Camper Survey conducted by ARVC (National Association of RV Parks & Campgrounds), results showed that in the previous two years, over 50% of RV owners and active campers took one or more of their trips to visit a campground as a family.
It also showed that a majority of people who RV and camp are grandparents and over half of them have traveled with their grandchildren in the past two years. Additionally, the GoRVing campaign has focused on marketing to young families with parents under 35 years of age and have found it to be the fastest growing segment of RV sales in the past two years.
With the theatrical release of "Yogi Bear" the movie in December 2010 (on DVD March 2011), Yogi has developed a new generation of fans!
All indicators point to strong growth for the family demographic segment of the outdoor hospitality market and Jellystone Parks are ready to ride the wave of success.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Rick Spear – Estes Park, COWe’ve been in the Jellystone Park franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Rich & Nancy Felber – Mt. Gilead, OHAfter 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want … Read more
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Chip Smith – Monticello, IAWe got into the Jellystone Park brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The inv… Read more