There are several demographic and socio-economic trends in the United States which indicate a bright future for our franchise concept. The renewed emphasis on family values and activities combined with the growth of “baby boomer” families indicates that there will be a growing camping population for many years. Also, current economic conditions in the US indicate that families and others will be seeking affordable vacations and recreation activities such as camping. These factors lend very favorably to our campground concept.
The Jellystone Park franchised network is the only campground franchisor who focuses solely on the family market. Our Camp-Resorts generally offer more amenities and services than traditional campground facilities and draw many destination-oriented customers.
In the 2005 American Camper Survey conducted by ARVC (National Association of RV Parks & Campgrounds), results showed that in the previous two years, over 50% of RV owners and active campers took one or more of their trips to visit a campground as a family.
It also showed that a majority of people who RV and camp are grandparents and over half of them have traveled with their grandchildren in the apst past two years.
Additionally, the GoRVing campaign has focused on marketing to young families with parents under 35 years of age and have found it to be the fastest growing segment of RV sales in the past two years.
All indicators point to strong growth for the family demographic segment of the outdoor hospitality market and “Yogi” is ready to ride the wave of success.
Ray Aljets – Sioux Falls, SDThree generations of my family have operated our Jellystone Park location and I can say with the utmost confidence that the Jellystone Park system has had a dramatic impact on our bottom line. Opportunities to increase guest satisfaction and revenue are everywhere and the creativity of those in the Jellystone Park system keep me on the leading edge of both the family … Read more
Sean Vidrine – owner of four Jellystone Park locationsWe have seen 15% growth year over year. Our retail sales are up 50% and our occupancy is up as well. Seeing our guests’ faces light up when the characters are out is priceless.
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Jessica & Mickey Spak – Chautauqua County, NYI love the support from the franchise. I would tell any prospect looking at converting or building a Jellystone Park, that it’s the single best business decision you can make.
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. I don’t think we’ve ever had a down year. We just continue to grow. The reason we really like Jellystone Parks is because of the support behind us. With other parks in the system, we have 75+ sources of question-and-answer type people to go to. The suppo… Read more