The Jellystone Parks are among the best in the industry. They are generally larger than the average, have premier amenities and services, and are considered “destination” campgrounds. They serve as vacation resorts for campers with the average length of stay exceeding three days per visit. The Jellystone Park operating concept includes special amenities and recreation facilities designed to appeal to the entire family. Additionally, each Jellystone Park is themed with Yogi Bear™ elements providing instant recognition and consumer appeal.
Franchise System & Description of Jellystone Parks
Most Jellystone Parks are currently located east of the Mississippi River with a wide geographic diversity extending from Wisconsin to New Hampshire to Florida, including five on the southern border of the Canadian Provinces of Ontario, New Brunswick and Nova Scotia. The system extends to the west and southwest including South Dakota, Texas, Colorado, Montana and California. Currently, the system of Camp-Resorts has over 15,000 available campsites.
Jellystone Parks are rated among the finest campgrounds in the industry and are substantially above industry averages in terms of size, and investment in facilities and amenities. To meet Jellystone Park standards, each campground is required to have a combination of approximately 70+ campsites and cabins, first class restroom facilities, a laundry facility and a retail store of 1,000 square feet or more. Additionally, each campground is required to have special amenities including swimming pool, a game room, children’s playground, video theater and a 20′ x 40′ covered pavilion. Though not required, a majority of Camp-Resorts also include snack bars and miniature golf courses.
Each Jellystone Park is themed with Yogi Bear elements, which provide instant recognition, consumer credibility and invoke the feeling of family fun. The themed facilities include a Ranger Station for registration, themed signage throughout the park – including a front entrance sign, a merchandise store offering Yogi gifts and other souvenirs, an 8′ Yogi statue and a Yogi character costume. To provide additional theming, parks may choose to purchase Cindy Bear™ Boo Boo™ or Ranger Smith™ costumes and statues which enhance the delight that guests experience at a Jellystone Park.
The high quality of the Jellystone Parks combined with the popularity and attractiveness of the Yogi Bear and Jellystone Park themes make our group of Camp-Resorts among the most competitive, successful and popular in the industry.
