The Jellystone Parks are among the best in the industry. They are generally larger than the average, have premier amenities and services, and are considered “destination” campgrounds. They serve as vacation resorts for campers with the average length of stay exceeding three days per visit. The Jellystone Park operating concept includes special amenities and recreation facilities designed to appeal to the entire family. Additionally, each Jellystone Park is themed with Yogi Bear™ elements providing instant recognition and consumer appeal.
Franchise System & Description of Jellystone Parks
Most Jellystone Parks are currently located east of the Mississippi River with a wide geographic diversity extending from Wisconsin to New Hampshire to Florida, including five on the southern border of the Canadian Provinces of Ontario, New Brunswick and Nova Scotia. The system extends to the west and southwest including South Dakota, Texas, Colorado, Montana and California. Currently, the system of Camp-Resorts has over 15,000 available campsites.
Jellystone Parks are rated among the finest campgrounds in the industry and are substantially above industry averages in terms of size, and investment in facilities and amenities. To meet Jellystone Park standards, each campground is required to have a combination of approximately 70+ campsites and cabins, first class restroom facilities, a laundry facility and a retail store of 1,000 square feet or more. Additionally, each campground is required to have special amenities including swimming pool, a game room, children’s playground, video theater and a 20′ x 40′ covered pavilion. Though not required, a majority of Camp-Resorts also include snack bars and miniature golf courses.
Each Jellystone Park is themed with Yogi Bear elements, which provide instant recognition, consumer credibility and invoke the feeling of family fun. The themed facilities include a Ranger Station for registration, themed signage throughout the park – including a front entrance sign, a merchandise store offering Yogi gifts and other souvenirs, an 8′ Yogi statue and a Yogi character costume. To provide additional theming, parks may choose to purchase Cindy Bear™ Boo Boo™ or Ranger Smith™ costumes and statues which enhance the delight that guests experience at a Jellystone Park.
The high quality of the Jellystone Parks combined with the popularity and attractiveness of the Yogi Bear and Jellystone Park themes make our group of Camp-Resorts among the most competitive, successful and popular in the industry.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Rick Spear – Estes Park, COWe’ve been in the Jellystone Park franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Rich & Nancy Felber – Mt. Gilead, OHAfter 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want … Read more
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Chip Smith – Monticello, IAWe got into the Jellystone Park brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The inv… Read more