Merchandise
In 2016, the Jellystone Park™ franchise had a record year for Yogi Bear™-branded merchandise with sales topping 1.75 million. As a franchisee, you too can take advantage of our extensive line of retail products.
It’s very exciting and profitable for your campground to be able to offer unique Yogi Bear and friends merchandise directly to your campers! Kids and adults alike become very connected to the characters during their camping experience, and always want to take a souvenir home to relive the memories their family created during a stay at a Jellystone Park.
Warner Bros License – CJS works directly with Warner Brothers to source and create custom products, most of which are exclusive to Jellystone Park Camp-Resorts. We annually offer over 500 customized resale souvenir products. The selection is carefully selected each year to capitalize on industry and retail trends.
It’s a very unique product that campers can’t get anywhere else. That’s a huge benefit. – Shelly Spear, Jellystone Park Estes Park Colorado
Product Variety – There is a large variety of items ranging from the expected T-shirts, mugs, and magnets to the wildly popular plush line. We also offer custom Yogi Bear and friends ceramics to enhance the experience and profitability of your recreational programs. Our approved apparel vendors create about 200 new items each year, and sell items directly to the park locations. CJS offers items that are customizable with your park location or name, and can work with you on any ideas you have.
We offer around 100 operational products to get your park up and running quickly in true Yogi Bear fashion. These logoed items vary from simple car passes to flags, rugs, and staff items.
Support – The CJS staff offers order assistance to new and existing locations, including suggested orders and providing top sellers lists. The staff listens to parks to develop new inventory and operational items pertinent to operating the parks.
Training – In addition to the annual training during CAMP, we have developed detailed merchandising guidelines, suggestions, and general retail tips. These materials will assist in parks buying the right items and setting up the merchandise in their stores.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Rich & Nancy Felber – Mt. Gilead, OH
After 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Rick Spear – Estes Park, CO
We’ve been in the Jellystone Park franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good… Read more
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Susan Novotny – South Haven, MI
Within 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Denny Quigley & Tami Alessio – Harrisville, PA
2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Chip Smith – Monticello, IA
We got into the Jellystone Park brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The inv… Read more
Bob & Beth Ryan – Mannford, OK
Our family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.