In 2016, the Jellystone Park™ franchise had a record year for Yogi Bear™-branded merchandise with sales topping 1.75 million. As a franchisee, you too can take advantage of our extensive line of retail products.
It’s very exciting and profitable for your campground to be able to offer unique Yogi Bear and friends merchandise directly to your campers! Kids and adults alike become very connected to the characters during their camping experience, and always want to take a souvenir home to relive the memories their family created during a stay at a Jellystone Park.
Warner Bros License – LSI works directly with Warner Brothers to source and create custom products, most of which are exclusive to Jellystone Park Camp-Resorts. We annually offer over 500 customized resale souvenir products. The selection is carefully selected each year to capitalize on industry and retail trends.
It’s a very unique product that campers can’t get anywhere else. That’s a huge benefit. – Shelly Spear, Jellystone Park Estes Park Colorado
Product Variety – There is a large variety of items ranging from the expected T-shirts, mugs, and magnets to the wildly popular plush line. We also offer custom Yogi Bear and friends ceramics to enhance the experience and profitability of your recreational programs. Our approved apparel vendors create about 200 new items each year, and sell items directly to the park locations. LSI offers items that are customizable with your park location or name, and can work with you on any ideas you have.
We offer around 100 operational products to get your park up and running quickly in true Yogi Bear fashion. These logoed items vary from simple car passes to flags, rugs, and staff items.
Support – The LSI staff offers order assistance to new and existing locations, including suggested orders and providing top sellers lists. The staff listens to parks to develop new inventory and operational items pertinent to operating the parks.
Training – In addition to the annual training during CAMP, we have developed detailed merchandising guidelines, suggestions, and general retail tips. These materials will assist in parks buying the right items and setting up the merchandise in their stores.
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want … Read more
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow… Read more
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme… Read more
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their … Read more
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w… Read more
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more