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Yogi Bear's Jellystone Park Franchise Yogi Bear's Jellystone Park Franchise
  • Home
  • Why Choose Us?
    • Growth Potential
    • Experienced Team
    • Brand Recognition
    • Key Performance Indicators
    • Testimonials
  • Tools & Support
    • Training
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    • Club Yogi™ Rewards
    • Theming
  • Franchise Opportunities
    • Convert Your Campground
    • Purchase for Conversion
    • Build
    • Prospective Owners Workshop
  • REIT
    • Revenue Flexibility
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  • Resources
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Black Canyon Jellystone Park™ To Market Itself As An Affordable Base Camp For Telluride-Bound Skiers

Dec 13, 2017 | Posted by Lyn Hayes |

The campground, which has grown its business base by 30 percent during the past year, sees a lucrative winter market

MONTROSE, Colo., Dec. 12, 2017 — In recent years, growing numbers of visitors to western Colorado have been using Black Canyon Jellystone Park as a base camp for ATV rides, guided jeep and rafting tours, hunting and fishing trips and visits to national parks.

But starting this winter, the 142-space campground with eight lodges and five rental cabins will begin marketing itself as a base camp for a different kind of visitor: Skiers bound for Telluride.

“Skiers can stay at our park for a fraction of what it can cost to stay in Telluride,” said Tom Vail, who co-manages the Black Canyon Jellystone Park with his wife, Kay.

The park’s cabins and lodges start at just $91 and $100 a night, respectively, and include kitchenettes with cooking and eating utensils, so guests can cook their own food and save on meals out.

An affordable shuttle service also passes by the park each day in the mornings and evenings, so skiers can relax and enjoy round-trip transportation to Telluride, which is about an hour away from the park.

“We think marketing to skiers is a logical next step for us as we continue to grow our business base,” said Vail, who has made a variety of improvements and changes in everything from enforcement of park rules to marketing to increase the campground’s business base by 30 percent during the past year.

In fact, the growth under the Vails’ management has been so strong that they recently received an Entrepreneur of the Year Award from Leisure Systems, Inc., the Milford, Ohio-based company that franchises 80 Jellystone Parks across the U.S. and Canada.

Black Canyon Jellystone Park is located at 22045 South Highway 550 in Montrose and is open year-round. More information is available at www.blackcanyonjellystone.com.

 

 

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Bill Pott – Cave City, KY

I really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Bill Pott

Chip Smith – Monticello, IA

We got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Chip Smith

Theresa Isaacson – Caledonia, WI

We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …

Theresa Isaacson

Brent Fannin – Delaware Beaches

2011 was our first year as a Yogi Bear’s Jellystone Park™.  We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend!  The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.

Brent Fannin

Rick Spear – Estes Park, CO

We’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Rick Spear

Roger & Anna Barry – Fremont, IN

When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…

Roger & Anna Barry

Joey Coleman & Rick Coleman – Tabor City, NC

In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.

In 2003, we joined Jellystone Park™. The operations…

Joey Coleman & Rick Coleman

Erv & Marilyn Banes – Frankenmuth, MI

We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.

The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…

Erv & Marilyn Banes

Ian & Sally Steyn – Larkspur, CO

2009 was our first year as a Jellystone Park™ and since then we have experienced double digit growth.  For 2012, our revenues were up 33% and net operating income was up more than that, year over year! After almost four decades of owning various businesses, converting our campground to a Yogi Bear’s Jellystone Park™ Camp-Resort ranks among the smartest decisions.
Ian & Sally Steyn

Denny Quigley & Tami Alessio – Harrisville, PA

2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Denny Quigley & Tami Alessio

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