JIM WESTOVER JOINS LEISURE SYSTEMS INC. AS VICE PRESIDENT OF OPERATIONS
MILFORD, Ohio, March 8, 2016 — Jim Westover has joined Leisure Systems, Inc., filling the newly created position of vice president of operations. “This is a new position created to assist in handling the day to day management and operational duties of LSI, which franchises Jellystone Park Camp-Resorts across the U.S. and Canada,” said Michele Wisher, LSI’s vice president of marketing. Westover will be charged with developing, managing, organizing and creating programs that advocate the strategic objectives of the franchise system. These objectives include building upon LSI’s sales growth in 2015, and continuing to seek opportunities that improve profitability at the unit level while LSI works towards achieving its goal of over 100 locations. Westover will collaborate with all departments including marketing, retail, finance, operations and sales. In addition, Westover will assist LSI President/COO Rob Schutter in the development of the annual Federal Disclosure Document and modifications to the Franchise Agreement. He will perform assessment reviews and recommendations for franchise locations, and assist in developing agendas for system-wide franchise meetings.
A native of Irwin, Penn., Westover earned an MBA in Management from Seton Hill University and a bachelor’s degree in accounting from California University of Pennsylvania. His professional background is in operations and finance, having worked at the Bruster’s Ice Cream franchise since 2004, most recently as regional vice president of operations overseeing 60+ stores. During his tenure as regional VP, corporate store profitability increased 25 percent and regional sales grew by nearly 10 percent. Westover, his wife, Jessica, and their pug, Leila, have relocated to Cincinnati. In his free time, Westover enjoys spending time with family, weight lifting, swimming, camping and watching sports.
About Yogi Bear’s Jellystone Park™ Camp-Resorts
Launched in 1969, the Jellystone Park™ system is the second largest chain of campgrounds in the United States, boasting 80+ campgrounds with more than 18,000 campsites and vacation rentals in 30 states and six Canadian provinces. Its Camp-Resorts are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. Additionally, each Jellystone Park™ is themed with Yogi Bear™ elements providing instant recognition and consumer appeal. It is truly a place “Where You Camp With Friends.”® Yogi Bear’s Jellystone Park™ Camp-Resorts are franchised through Leisure Systems, Inc. (LSI), a wholly owned subsidiary of The Park River Corporation, Cincinnati, Ohio. For more information, visit http://www.campjellystone.com.