Revenues grew more than 6% as family entertainment franchise approaches 50th anniversary
“Increases in the ancillary revenues generated at Jellystone Park locations continued to be a key contributor to our growth,” said Jim Westover, vice president of Sales and Product Development. “More and more customers are selecting add-on experiences, ranging from character interactions to golf cart rentals, via our reservations systems before they even begin their stay.”
Westover noted that Jellystone Park created the family camping and entertainment concept 50 years ago, but continues to be recognized as one of the nation’s best franchises. “We’re incredibly proud of the successes we and our franchisees have enjoyed over the past decade,” added Westover. “The national franchising honors that we recently received prove that we’re poised for even more success in the future.”
In January, Entrepreneur magazine ranked Jellystone Park among the nation’s top franchise opportunities and first in its category. Jellystone Park was ranked No. 202 on Entrepreneur’s Franchise 500 list, up 63 slots from the prior year, thanks to the company’s growth, innovation, and franchisee satisfaction.
That same month, Franchise Business Review named Jellystone Park to its Top 200 franchise list based on franchisees’ responses to questions regarding their financial performance, how they rate the franchise’s long-term growth opportunities, and their willingness to “do it again.”
About Yogi Bear’s Jellystone Park™ Camp-Resorts
Celebrating its 50th anniversary this year, Yogi Bear’s Jellystone Park is the nation’s leading family camping destination, famous for providing guests with amenities such as pools, water slides and splash-grounds; activities including jumping pillows, mini golf, and pedal carts; and fun-filled theme weekends such as Chocolate Lovers Weekend and Halloween Spooktacular Weekends. Jellystone Park guests can choose from a variety of accommodations, including premium cabins and yurts, as well as deluxe RV sites and traditional tenting campsites. There are more than 80 Jellystone Parks in the U.S. and Canada.
Ritter Communications, Danny Deraney