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Yogi Bear's Jellystone Park Franchise Yogi Bear's Jellystone Park Franchise
  • Home
  • Why Choose Us?
    • Growth Potential
    • Experienced Team
    • Brand Recognition
    • Key Performance Indicators
    • Testimonials
  • Tools & Support
    • Training
    • Merchandise
    • Operations
    • Marketing
    • Club Yogi™ Rewards
    • Theming
  • Franchise Opportunities
    • Convert Your Campground
    • Purchase for Conversion
    • Build
    • Prospective Owners Workshop
  • REIT
    • Revenue Flexibility
  • Parks For Sale
  • Resources
    • Press Room
    • FAQs
    • Photos
    • Videos
    • Our History
  • Contact Us

YOGI BEAR’S JELLYSTONE PARKS ARE TOP OF MIND WHEN IT COMES TO FAMILY FUN, ACCORDING TO BRANDING SURVEY

Apr 25, 2016 | Posted by Michele Wisher |

04.25.2016

MILFORD, Ohio, April 25, 2016 — When camping enthusiasts think of Yogi Bear’s Jellystone Parks as a brand, “family” and “fun” immediately come to mind, according to an independent branding survey.

East Lansing, Mich.-based SureVista Solutions, LLC also found that loyalty to the Jellystone Park brand is significantly higher than loyalty to other branded campground or RV resort chains.

These and other findings were discovered in an email survey of 1,238 campers, which SureVista conducted between Sept. 16 and Oct. 15 last year at the request of Jellystone Parks’ franchisor, Milford, Ohio-based Leisure Systems, Inc.           When asked to name words that describe Yogi Bear’s Jellystone Parks, “kids”, “family”, “fun” and “friendly” dominated the responses.

“The research confirms what we have known all along,” said Michele Wisher, vice president of marketing for Leisure Systems. “Yogi Bear’s Jellystone Parks are leaders in family camping. Our exclusive Yogi Bear license, resort-style amenities, and strong recreation programs appeal to the desires of today’s families.”

The SureVista survey found widespread awareness of the Jellystone Park brand among campers who had not camped at a Jellystone Park before. While America’s national parks scored the highest level of overall awareness, with 65 percent, Jellystone Parks came in second with 60 percent among those who had never visited a Jellystone Park before.           Different survey questions produced different results, however.

When consumers were shown images of park logos, 85 percent of respondents indicated they were familiar with Jellystone Parks.

The Jellystone Park franchise also rated higher on perceptions of confidence, satisfaction and service when respondents rated brands on a scale of 1 to 5 for “I have confidence in this brand,” “This brand is committed to satisfying guests,” and “This brand provides good customer service.”

In fact, Leisure Systems conducts an annual guest survey to monitor satisfaction and also provides both in-person and online hospitality training to its franchisees for free. “The Jellystone Park franchise is committed to providing superior customer service. The bulk of our business comes from referrals and repeat guests, plus online sites make it easy for consumers to post positive or negative feedback. Through our annual survey, we can identify areas where we can make adjustments to improve our overall guest experience,” commented Jim Westover, vice president of operations for Leisure Systems.

The national branding survey also found that consumers were more concerned about the availability of WiFi than any other campground amenity. On a scale of 1 to 10, interest in WiFi service was highest, scoring 8.54 on the rating system, compared to 8.17 for outdoor pools, 6.44 for dine in family restaurants and 4.95 for horseshoes.

Of the survey’s respondents, 66 percent said they typically look for RV sites, while 18 percent look for rental units. Sixteen percent described themselves as tent campers.

The survey also found that when planning a trip, 86 percent of consumers start by choosing a location (city or region), then look at brands. Eighty percent also look at park review websites while 79 percent search campground directories and the Internet for RV parks and resorts. Seventy-three percent consider recommendations from friends, while 55 search for parks based on their preferred brand.

About Yogi Bear’s Jellystone Park™ Camp-Resorts
Launched in 1969, the Jellystone Park™ system is the second largest chain of campgrounds in the United States, boasting 80 campgrounds with more than 17,000 campsites and vacation rentals in 31 states and four Canadian provinces. Its Camp-Resorts are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. Additionally, each Jellystone Park™ is themed with Yogi Bear™ elements providing instant recognition and consumer appeal. It is truly a place “Where You Camp With Friends.”® Yogi Bear’s Jellystone Park™ Camp-Resorts are franchised through Leisure Systems, Inc. (LSI), a wholly owned subsidiary of The Park River Corporation, Cincinnati, Ohio. For more information, visit http://www.campjellystone.com.

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Denny Quigley & Tami Alessio – Harrisville, PA

2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Denny Quigley & Tami Alessio

Brent Fannin – Delaware Beaches

2011 was our first year as a Yogi Bear’s Jellystone Park™.  We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend!  The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.

Brent Fannin

Bill Pott – Cave City, KY

I really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Bill Pott

Chip Smith – Monticello, IA

We got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Chip Smith

Ian & Sally Steyn – Larkspur, CO

2009 was our first year as a Jellystone Park™ and since then we have experienced double digit growth.  For 2012, our revenues were up 33% and net operating income was up more than that, year over year! After almost four decades of owning various businesses, converting our campground to a Yogi Bear’s Jellystone Park™ Camp-Resort ranks among the smartest decisions.
Ian & Sally Steyn

Joey Coleman & Rick Coleman – Tabor City, NC

In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.

In 2003, we joined Jellystone Park™. The operations…

Joey Coleman & Rick Coleman

Rick Spear – Estes Park, CO

We’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Rick Spear

Theresa Isaacson – Caledonia, WI

We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …

Theresa Isaacson

Roger & Anna Barry – Fremont, IN

When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…

Roger & Anna Barry

Erv & Marilyn Banes – Frankenmuth, MI

We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.

The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…

Erv & Marilyn Banes

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