Real Estate Investment Trusts Enjoy Revenue Flexibility with Corporate Structure
Yogi Bear’s Jellystone Park™ Camp-Resorts are among the best campgrounds in the industry. Our model is unique, in that we are geared specifically to the lucrative family demographic. Our Camp Resorts are generally larger than the average campground; feature both campsites and cabins; have resort-style amenities and services; and are considered “destination” campgrounds. These factors, along with our high brand recognition, creates a valuable opportunity for Real Estate Investment Trusts.
If you are new to the camping industry, the Jellystone Park campground franchise has nearly 50 years of experience running successful, profitable campgrounds and can help you enter this market. We offer training, marketing, retail and operations support. Your locations will be assigned a Director of Operations who will work directly with your management team to ensure a smooth transition to the brand and provide ongoing strategy and consultation to increase sales. In addition, our franchisees work in a collaborative environment, so you’ll draw from the experience of other owners and REIT companies.
Family Activities, Food Partnerships and Exclusive Merchandise Add to the Bottom Line
Real Estate Investment Trusts’ campgrounds within the Jellystone Park franchise see an additional 26% in sales from ancillary revenue streams. Franchisees have capitalized on the family market’s desire for resort-style amenities by adding splashpads, waterslides and indoor play courses, as well as outdoor paintball and laser tag facilities. These amenities allow a franchisee to either charge a premium for their campsites and cabins, or charge an extra per-person fee for amenity participation.
Each Jellystone Park offers at least one snack bar or restaurant with popular food items like Hunt Brothers® pizza, Nathan’s Famous® Hot Dogs and ice cream. Since we are “destination” campgrounds – where guests stay on property for an average of 3 days – food service is a big opportunity for our franchisees.
In addition, our exclusive licensed products featuring Yogi Bear™, Boo Boo™, Cindy Bear™ and Ranger Smith™ allow Jellystone Parks to sell profitable merchandise not found at other campgrounds. There are over 500 custom items in the merchandise line and our retail team will help stock your store with must-have souvenirs for guests.
Advantages of Affiliation
Specific features Real Estate Investment Trusts enjoy by being affiliated with our nationally-recognized system include:
- Operations, recreation and special events training and counseling
- A quality line of unique, high-profit Yogi Bear merchandise with special payment terms
- Spring Meetings and an annual Symposium Convention in the fall
- Operations manuals covering all aspects of the campground business
- Specialized training at C.A.M.P. (Certification And Management Program) for all new operators and managers entering our system, and at C.A.R.E. (Caring About Recreation and Entertainment) for all franchisee personnel responsible for recreation
- 2 weeks of in-house training at new parks
- Use of the trademarks involving the Yogi Bear family of characters
- Partnering in Club Yogi Rewards program, a consumer directed loyalty card
- Digital marketing through our website www.campjellystone.com which contains information on all franchised locations
- A secure franchisee portal for exclusive use by our operators
- Online merchandise ordering capabilities
- www.jpkid.com – children’s oriented website with camping themed games and programs
- Our specially designed in-park and online reservation system developed in cooperation with Campspot
Real Estate Investment Trusts within the Jellystone system believe that there is substantial untapped potential to increase their network due to the quality of the Jellystone Park system, the uniqueness of the Yogi Bear and Jellystone Park trademarks, and the need for campgrounds to have a strong competitive edge in today’s environment. Leisure Systems Inc., the franchisor of Jellystone Parks, has worked in conjunction with Real Estate Investment Trusts to understand their ROI goals and develop business plans to take advantage of our brand’s flexibility. REITs have appreciated the training structure we have in place to develop their managers and employees with ongoing education.
These variables were instrumental in helping Jellystone Park REITs achieve double digit growth in 2016. Talk to our Director of Franchise Sales & Development, to find out more.
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…