Key Performance Indicators
The Jellystone Park™ system is the only campground chain focused specifically on the family market. Launched in 1969, the franchise boasts 75+ campgrounds with almost 18,000 campsites in 27 states and four Canadian provinces.
2019 overall franchise revenues were $16.9 million, up 8.9% from 2018. When comparing same park to same park, revenues were up 9.1%. The average revenue per park in 2019 was $1.69 million. (*this figure does not include lot parks)
Store income posted the biggest increase in revenues with 16.9%, followed by ancillary income with a 16.5% increase.
With the amenities, activities and merchandise available at Jellystone Park™ Camp-Resorts, we see higher revenue per site night. A significant overall average revenue of $7,632 per site was enjoyed by our franchisees in 2019. This number consisted of the median revenues from traditional sites at $4,852, seasonal sites at $2,784 and rental sites at $10,647.
Where Does Our Business Come From?
Traditional Sites make up about 64% of our sites, account for 46% of our camper nights and generate about 41% of our income.
Seasonal Sites make up about 20% of our sites, account for 40% of our camper nights and generate 7% of our income.
Rental Units make up about 16% of our sites, account for 14% of our camper nights and generate about 23% of our income.
Store and Ancillary Revenues generate about 29% of our income.