Key Performance Indicators
The Jellystone Park™ system is the only campground chain focused specifically on the family market. Launched in 1969, the franchise boasts 80+ campgrounds with more than 18,000 campsites in 30 states and six Canadian provinces.
2017 overall franchise revenues were $117.6 million, up 11.8 percent from 2016. When comparing same park to same park, revenues were up 10.5 percent. The average revenue per park in 2017 was $1.5 million. (*this figure does not include lot parks)
Sites income posted the biggest increase in revenues with 17 percent, followed rentals and store, each with an 8% increase.
With the amenities, activities and merchandise available at Jellystone Park™ Camp-Resorts, we see higher revenue per site night. A significant overall average revenue of $6,86 per site was enjoyed by our franchisees in 2017. This number consisted of the median revenues from traditional sites at $3,682, seasonal sites at $3,374 and rental sites at $13,310.
Where Does Our Business Come From?
Traditional Sites make up about 69% of our sites, account for 46% of our camper nights and generate about 35% of our income.
Seasonal Sites make up about 17% of our sites, account for 41% of our camper nights and generate 9% of our income.
Rental Units make up about 14% of our sites, account for 12% of our camper nights and generate about 30% of our income.
Store and Ancillary Revenues generate about 26% of our income.
High Customer Satisfaction Means Repeat Business
Guests give high marks to Jellystone Park™ Camp-Resorts, with an average overall satisfaction of 8.3 (out of 10.) This satisfaction is evidenced by the 19% enrollment increase in our Club Yogi™ Rewards loyalty program in 2017, pushing membership to over 157,000 members.