|Campgrounds are a great place to stay for families or groups of friends looking to get away from the hustle and bustle of city life. If you’ve recently started a campsite business, here are five ways you can market your new business.|
1. Social Media
Social media is an excellent way to get your campsite business out there. It allows you to connect with potential customers and even provide them with useful content that will help them make the most of their camping trip. It’s also a great way to see what others think about your campsite. If you use Facebook or Instagram, be sure to post photos of the place and make it clear how much fun everyone can have there.
2. Have a Website
Creating a website for your campsite is also essential as it will give you an online presence that you can direct customers towards. This lets potential customers learn more about your business and what it offers and provides information on things such as prices. Create a page for each campground site, so people know exactly which one to go to.
3. Traditional Advertising
Although it might not be as well-received today, traditional advertising is also an excellent way to promote your camping business. You can put up flyers in local shops or even place advertisements in the local paper. Try to think of creative ways to get people interested in what you offer without being too pushy.
4. Partner with Other Businesses
Partnering with other local businesses can be another great way to promote your campsite. For example, if you have a store selling camping equipment nearby, they might agree to put up a poster or give out flyers about your business. You could also find RV rental companies nearby and get them to promote your campsite. Even better, why not offer an incentive such as a discount to people who book with both companies?
5. Give Back to the Community
Last but not least, you can also promote your campsite business by giving back to the community. This could be in many forms, such as offering discounted or free camping for teachers and first responders or even organizing a neighborhood event at your campsite.
When camping, around half of people travel less than 100 miles from their homes, so local marketing is very important and effective. A great way to do this is by partnering with other local businesses and incentivizing people who use both your campsite and their services.
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Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Rick Spear – Estes Park, COWe’ve been in the Jellystone Park franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good… Read more
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Chip Smith – Monticello, IAWe got into the Jellystone Park brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The inv… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Rich & Nancy Felber – Mt. Gilead, OHAfter 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!