|Campgrounds are a great place to stay for families or groups of friends looking to get away from the hustle and bustle of city life. If you’ve recently started a campsite business, here are five ways you can market your new business.|
1. Social Media
Social media is an excellent way to get your campsite business out there. It allows you to connect with potential customers and even provide them with useful content that will help them make the most of their camping trip. It’s also a great way to see what others think about your campsite. If you use Facebook or Instagram, be sure to post photos of the place and make it clear how much fun everyone can have there.
2. Have a Website
Creating a website for your campsite is also essential as it will give you an online presence that you can direct customers towards. This lets potential customers learn more about your business and what it offers and provides information on things such as prices. Create a page for each campground site, so people know exactly which one to go to.
3. Traditional Advertising
Although it might not be as well-received today, traditional advertising is also an excellent way to promote your camping business. You can put up flyers in local shops or even place advertisements in the local paper. Try to think of creative ways to get people interested in what you offer without being too pushy.
4. Partner with Other Businesses
Partnering with other local businesses can be another great way to promote your campsite. For example, if you have a store selling camping equipment nearby, they might agree to put up a poster or give out flyers about your business. You could also find RV rental companies nearby and get them to promote your campsite. Even better, why not offer an incentive such as a discount to people who book with both companies?
5. Give Back to the Community
Last but not least, you can also promote your campsite business by giving back to the community. This could be in many forms, such as offering discounted or free camping for teachers and first responders or even organizing a neighborhood event at your campsite.
When camping, around half of people travel less than 100 miles from their homes, so local marketing is very important and effective. A great way to do this is by partnering with other local businesses and incentivizing people who use both your campsite and their services.
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Jessica & Mickey Spak – Chautauqua County, NYI love the support from the franchise. I would tell any prospect looking at converting or building a Jellystone Park, that it’s the single best business decision you can make.
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. I don’t think we’ve ever had a down year. We just continue to grow. The reason we really like Jellystone Parks is because of the support behind us. With other parks in the system, we have 75+ sources of question-and-answer type people to go to. The suppo… Read more
Ray Aljets – Sioux Falls, SDThree generations of my family have operated our Jellystone Park location and I can say with the utmost confidence that the Jellystone Park system has had a dramatic impact on our bottom line. Opportunities to increase guest satisfaction and revenue are everywhere and the creativity of those in the Jellystone Park system keep me on the leading edge of both the family … Read more
Sean Vidrine – owner of four Jellystone Park locationsWe have seen 15% growth year over year. Our retail sales are up 50% and our occupancy is up as well. Seeing our guests’ faces light up when the characters are out is priceless.