Campgrounds are one of the best places to spend time with your family. There’s something about camping that brings back our childhood, and it can be a great way to make memories with our kids. But there’s more than just great memories – campgrounds offer many benefits for both you and your family. Here are seven tips on how to increase occupancy at your campsite. 1. Make an Attractive Website for Your Campground Having an attractive and easy-to-use website is a great way to attract potential campers. Make sure that your website is mobile-friendly and has a place to include the amenities you offer. You should also include photos of the campsite, its environment, and any other interesting locations nearby. These elements will make your website stand out. 2. Advertise on Social Media There are many different social media channels you can use to advertise your campground, but Facebook is one of the best options. You can create an ad on Facebook targeting the specific audience you want to advertise to. Make sure that your ad is eye-catching, so it stands out among other things on their newsfeed. Also, use bright colors and be as descriptive as possible. 3. Offer Special Deals Offering deals or discounts is a great way to attract campers. You can advertise your deals on social media and even include them on your website. A discount might encourage potential campers who haven’t visited you yet to check out your site. Try giving away free nights of camping when people refer friends or family – this is a great way to increase the number of campers you have. 4. Provide Good Customer Service One of the most important things you can do is to provide good customer service. You want your campers to feel welcomed and comfortable when they visit. When a camper comes in, make sure that you talk with them about their experience, and consider offering a special treat – even if it’s small. It’s always nice to be noticed. 5. Be Clear About Pricing Make sure that your pricing is clear to potential campers. Your website should list all the information they need to know, and it’s always good practice to include the price there. Make sure you post prices for both daily and weekly camping (if you offer both) so it’s easy for people to find this information. 6. Keep the Grounds Clean and Tidy Keeping your campgrounds clean and tidy goes a long way to attracting campers! Make sure you schedule regular cleaning days so that you can keep the bathrooms, campsites, showers, etc., all up to par. 7. Be Clear About Amenities Make sure that you’re very clear about what types of amenities your campground offers. You want potential campers to know exactly what they are getting when they make their reservation with you so they don’t feel disappointed when they arrive. Make sure you include all relevant information about your amenities on your website and other forms of advertisement. The availability of free Wi-Fi is one of the top three most essential things for campers. Make sure that your campground has that! If you can, try adding more of these tips to your business to improve customer experience. |
You also might be interested in
If you’ve decided to invest in an RV park, you[...]
Denny Quigley & Tami Alessio – Harrisville, PA
2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Susan Novotny – South Haven, MI
Within 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Bob & Beth Ryan – Mannford, OK
Our family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Ray Aljets – Sioux Falls, SD
Three generations of my family have operated our Jellystone Park location and I can say with the utmost confidence that the Jellystone Park system has had a dramatic impact on our bottom line. Opportunities to increase guest satisfaction and revenue are everywhere and the creativity of those in the Jellystone Park system keep me on the leading edge of both the family … Read more
Jessica & Mickey Spak – Chautauqua County, NY
I love the support from the franchise. I would tell any prospect looking at converting or building a Jellystone Park, that it’s the single best business decision you can make.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more