|Campgrounds are one of the best places to spend time with your family. There’s something about camping that brings back our childhood, and it can be a great way to make memories with our kids. But there’s more than just great memories – campgrounds offer many benefits for both you and your family. Here are seven tips on how to increase occupancy at your campsite.|
1. Make an Attractive Website for Your Campground
Having an attractive and easy-to-use website is a great way to attract potential campers. Make sure that your website is mobile-friendly and has a place to include the amenities you offer. You should also include photos of the campsite, its environment, and any other interesting locations nearby. These elements will make your website stand out.
2. Advertise on Social Media
There are many different social media channels you can use to advertise your campground, but Facebook is one of the best options. You can create an ad on Facebook targeting the specific audience you want to advertise to. Make sure that your ad is eye-catching, so it stands out among other things on their newsfeed. Also, use bright colors and be as descriptive as possible.
3. Offer Special Deals
Offering deals or discounts is a great way to attract campers. You can advertise your deals on social media and even include them on your website. A discount might encourage potential campers who haven’t visited you yet to check out your site. Try giving away free nights of camping when people refer friends or family – this is a great way to increase the number of campers you have.
4. Provide Good Customer Service
One of the most important things you can do is to provide good customer service. You want your campers to feel welcomed and comfortable when they visit. When a camper comes in, make sure that you talk with them about their experience, and consider offering a special treat – even if it’s small. It’s always nice to be noticed.
5. Be Clear About Pricing
Make sure that your pricing is clear to potential campers. Your website should list all the information they need to know, and it’s always good practice to include the price there. Make sure you post prices for both daily and weekly camping (if you offer both) so it’s easy for people to find this information.
6. Keep the Grounds Clean and Tidy
Keeping your campgrounds clean and tidy goes a long way to attracting campers! Make sure you schedule regular cleaning days so that you can keep the bathrooms, campsites, showers, etc., all up to par.
7. Be Clear About Amenities
Make sure that you’re very clear about what types of amenities your campground offers. You want potential campers to know exactly what they are getting when they make their reservation with you so they don’t feel disappointed when they arrive. Make sure you include all relevant information about your amenities on your website and other forms of advertisement.
The availability of free Wi-Fi is one of the top three most essential things for campers. Make sure that your campground has that! If you can, try adding more of these tips to your business to improve customer experience.
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Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
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Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Rick Spear – Estes Park, COWe’ve been in the Jellystone Park franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Rich & Nancy Felber – Mt. Gilead, OHAfter 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
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Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want … Read more
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Chip Smith – Monticello, IAWe got into the Jellystone Park brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The inv… Read more