|Campgrounds are one of the best places to spend time with your family. There’s something about camping that brings back our childhood, and it can be a great way to make memories with our kids. But there’s more than just great memories – campgrounds offer many benefits for both you and your family. Here are seven tips on how to increase occupancy at your campsite.
1. Make an Attractive Website for Your Campground
Having an attractive and easy-to-use website is a great way to attract potential campers. Make sure that your website is mobile-friendly and has a place to include the amenities you offer. You should also include photos of the campsite, its environment, and any other interesting locations nearby. These elements will make your website stand out.
2. Advertise on Social Media
There are many different social media channels you can use to advertise your campground, but Facebook is one of the best options. You can create an ad on Facebook targeting the specific audience you want to advertise to. Make sure that your ad is eye-catching, so it stands out among other things on their newsfeed. Also, use bright colors and be as descriptive as possible.
3. Offer Special Deals
Offering deals or discounts is a great way to attract campers. You can advertise your deals on social media and even include them on your website. A discount might encourage potential campers who haven’t visited you yet to check out your site. Try giving away free nights of camping when people refer friends or family – this is a great way to increase the number of campers you have.
4. Provide Good Customer Service
One of the most important things you can do is to provide good customer service. You want your campers to feel welcomed and comfortable when they visit. When a camper comes in, make sure that you talk with them about their experience, and consider offering a special treat – even if it’s small. It’s always nice to be noticed.
5. Be Clear About Pricing
Make sure that your pricing is clear to potential campers. Your website should list all the information they need to know, and it’s always good practice to include the price there. Make sure you post prices for both daily and weekly camping (if you offer both) so it’s easy for people to find this information.
6. Keep the Grounds Clean and Tidy
Keeping your campgrounds clean and tidy goes a long way to attracting campers! Make sure you schedule regular cleaning days so that you can keep the bathrooms, campsites, showers, etc., all up to par.
7. Be Clear About Amenities
Make sure that you’re very clear about what types of amenities your campground offers. You want potential campers to know exactly what they are getting when they make their reservation with you so they don’t feel disappointed when they arrive. Make sure you include all relevant information about your amenities on your website and other forms of advertisement.
The availability of free Wi-Fi is one of the top three most essential things for campers. Make sure that your campground has that! If you can, try adding more of these tips to your business to improve customer experience.
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Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. I don’t think we’ve ever had a down year. We just continue to grow. The reason we really like Jellystone Parks is because of the support behind us. With other parks in the system, we have 75+ sources of question-and-answer type people to go to. The suppo… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Ray Aljets – Sioux Falls, SDThree generations of my family have operated our Jellystone Park location and I can say with the utmost confidence that the Jellystone Park system has had a dramatic impact on our bottom line. Opportunities to increase guest satisfaction and revenue are everywhere and the creativity of those in the Jellystone Park system keep me on the leading edge of both the family … Read more
Sean Vidrine – owner of four Jellystone Park locationsWe have seen 15% growth year over year. Our retail sales are up 50% and our occupancy is up as well. Seeing our guests’ faces light up when the characters are out is priceless.
Jessica & Mickey Spak – Chautauqua County, NYI love the support from the franchise. I would tell any prospect looking at converting or building a Jellystone Park, that it’s the single best business decision you can make.
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.