|So you’re looking to invest in real estate, and you’ve decided to invest in a campground. This is a great idea! Campgrounds offer a good deal of seasonal income for savvy investors. Additionally, there is an incredibly broad clientele base for campgrounds, with about six out of 10 households reporting that someone in their home has gone camping. But the question for many potential investors is how to find a campground that will offer a high return for them. This is where campsite franchises come into the picture.|
Many people deciding whether or not to invest in property aren’t even aware that campground franchises exist. Not only are they available, but they can also be incredibly lucrative and in many cases preferable to non-franchise campgrounds. Below, we’re looking into why. Why are campground franchises superior to non-franchise campgrounds as investment opportunities, and what are the advantages that they offer?
Investing in a campground can be intimidating at first. Campgrounds don’t function like traditional businesses. Although they do offer the potential for a high profit, investors need to get used to the idea that the income they will receive truly is very seasonal. They’ll earn a high amount of money over the course of the spring and summer, but very little during the winter in particular, if they are able to generate any income at all. Additionally, certain permits are required for campgrounds, and there are a lot of safety considerations to make.
Campsite franchises offer investors the support of a big business without actually feeling as if they’re constantly being watched. Investors are able to take certain freedoms and run their own businesses, but they can refer back to the metaphorical (and sometimes literal) guide books that franchises offer. Franchises provide a kind of plan for investors to follow and an example that shows them that success is possible. Any business owner can tell you that beginning a business is difficult at first. But franchises make those early rough days somewhat easier.
2. Name Recognition
One of the benefits of working with campground franchises is that there is a level of name brand recognition involved that really isn’t present in campgrounds that are built from the ground up. Franchises lend not only their names but their overall brands to campgrounds. Brands are about more than just image, however.
When choosing a campground to visit, travelers feel more secure when choosing a brand they know and can trust. Additionally, a franchised campground is usually a campground that has already existed for years. Essentially, you are not only buying the campsite franchise but the business that already exists there. People get used to going to the same campground every year. As long as its quality is maintained, they won’t stop going to a campground simply because it’s changed hands.
3. Growth Potential
By investing in a campsite franchise, investors are able to minimize or even skip over some of the aches and pains that come with starting a business. Therefore, they have more time to grow and build their business and greater potential to expand over time.
Rather than focusing on starting a business on a general level, owners of campsite franchises can go ahead and start looking into franchises in different areas, and potentially building their financial investments in the campground industry further.
4. Better Funding
When investing in a campsite franchise, investors aren’t of course given money by their franchise parents. But they are put in touch with other investors and sources of funding that can help them in the long term. This can be incredibly important, as it’s often quite easy for investors to experience serious trouble, or even fail, because of a lack of funding in the early days of owning a campground.
Campsite owners simply find it easier to be successful in the long term if they invest in franchises. While investing in a franchise is not a guarantee that your business will succeed, franchises stack the odds in your favor. With that being said, if you’re going to invest in a campground, why not consider a franchise first?
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Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow… Read more
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Rich & Nancy Felber – Mt. Gilead, OHAfter 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their … Read more
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want … Read more
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme… Read more
Susan Novotny – South Haven, MIWithin 5 years, we have more than tripled our revenue. We have no regrets becoming a franchisee of Jellystone Park!