Campground & RV Resort Marketing
Leisure Systems Inc. (LSI) executes an annual marketing plan with the goal of keeping Yogi Bear’s Jellystone Park™ Camp-Resorts at the top of every camper’s list. There are many ways we get the word out about the system as a whole, and about each park in particular. In addition, we provide tools such as the guest survey, costumes and our Customer Care program to enhance your own marketing programs.
The way businesses market themselves has changed drastically over the last few years. It has become more important than ever to have a visible presence online. In addition, as more people access information via mobile devices, businesses must adapt their websites and reservations processes. Are you meeting the needs of today’s modern guest? Let LSI help your campground navigate the ever-changing marketplace.
Here are some of the benefits you’ll receive as a Jellystone Park™.
To drive customers to your park, we offer:
Campjellystone.com – Powerful, responsive-designed website that attracts new guests and sends them to your park. Campjellystone.com receives nearly 2 million visits per year and this number continues to grow.
JPKid.com – We know children influence family buying decisions. That’s why we created jpkid.com – to appeal to our young campers with games, activity badges and much more.
Social Media – We have a strong social media presence on Facebook (facebook.com/campjellystone), Twitter (twitter.com/campjellystone), YouTube (youtube.com/campjellystonevideos, Instagram (instagram.com/campjellystone) and Pinterest (pinterest.com/campjellystone). We also host an active blog at campjellystone.com/journal.
Book JP – Guests can book a campsite or cabin “on the go” with our reservation app created for android and iOS. Guests can download it for free via the Apple App Store or Google Play Store. (Visit campjellystone.com/app for more information.)
Advertising – LSI launches annual print and online campaigns that target campers and families looking for a “Fun, Affordable Family Vacation.”
Public Relations – We execute a comprehensive annual PR plan to target national and local media outlets. For new locations, LSI provides individual releases to increase awareness in your local area of your conversion to a Jellystone Park™.
Directories – LSI prints and distributes approximately 150,000 directories each year. We fill directory requests that come via website, phone, RV dealers, travel plazas, etc. In addition, we contract with Anderson’s Brochure Distribution for distribution at RV/camping shows.
Promotions – Each year, LSI launches promotions for events like Mother’s Day and Father’s Day, plus contests that get families excited about Jellystone Park™.
Email Blasts – We send monthly e-newsletters to a list of over 70,000 subscribers looking for information about our parks.
Blogger Outreach – LSI works with several popular travel bloggers and looks to expand our blogging network as authentic content and testimonials become ever more important to our business.
Gift Card Program – Launched in 2015, our gift card program’s goal is to expand sales for both your store and sites/rentals. In addition, our partnership with Great Lakes Scrip – a school fundraising company – enhances the program by bringing our brand to families and schools across the country.
To assist your marketing efforts, we provide:
Guest Research Survey – Conducted annually by a third party vendor, our guest research survey provides detailed feedback on the guest experience to help you improve your business. Results can be viewed in real-time online throughout the summer so adjustments can be made quickly. In addition, franchisees receive a comprehensive report in the fall that provides benchmarking data, identifies areas needing improvement, measures satisfaction, and captures guest comments. Our research vendor, SureVista Solutions, is available for one-on-one consultation as well.
Customer Care – A resource for both franchisees and guests when there is a guest complaint or issue. Our Customer Care department is operated by a hospitality consultant with 30 years in the campground industry. The goal of Customer Care is to turn a complaint into repeat business.
Costumes – We have multiple Cindy Bear™, Boo Boo™ and Ranger Smith™ costumes for park use. Would you like to have Cindy Bear™ visit your park for Mother’s Day? Simply request the date and the costume will be shipped to you.
Tradeshow Stanchions & Bags – Tradeshow stanchions are available for park use so you don’t have to invest in one yourself. In addition, we provide each location with free bags to use as giveaways.
Graphic Design Services – We have a long-standing partnership with a professional graphic designer who can develop advertisements and other marketing collateral for your park.
Website Analysis – The Marketing Department can conduct a comprehensive analysis of your website using Google Analytics. The report includes a written summary with suggestions for improving your conversions and SEO (search engine optimization.)
Texting Program –Drive incremental revenue to your store, snack shop or paid activities with our texting program. You control the messages and alert guests to special deals, event start times and other time-sensitive topics. The program increases guest satisfaction too because guests easily know what is happening around your park.
Social Media Assistance – LSI’s Marketing Coordinator can set up various social media pages for your location, assist in developing a social media plan, and post on behalf of your park (if desired.)
Newsletter – A monthly franchisee newsletter keeps everyone informed about franchise news, trends, new vendors, tips and more.
Yogi Bear™ & Friends Artwork and Photos – We have an online style guide available to parks and vendors that contains over 300 pieces of artwork and photos for marketing use.
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…