Converting a Campground to a Jellystone Park™
The most common way a campground joins the Jellystone Park™ franchise is through conversion. Your business may have hit a plateau or you want to see it grow more quickly. Perhaps you have catered to an older demographic, but now want to focus on the more-profitable family market. This is where the branding power of Yogi Bear’s Jellystone Park™ can help.
“Becoming part of the franchise catapulted us years ahead of where we would have been if we tried this on our own.” – Steve Stafford, North Texas Jellystone Park™
Jellystone Park™ Camp-Resorts are among the best campgrounds in the industry. We have a quality reputation for being fun, friendly, clean and service-oriented parks that on average have a higher revenue per site night and a longer average stay than that experienced by other campgrounds – independent or franchised.
Our operating concept includes special amenities and recreation facilities designed to appeal to the entire family. Additionally, each Jellystone Park™ is themed with Yogi Bear™ elements providing instant recognition and consumer appeal. Add in the marketing support provided by LSI and you have a winning combination!
In order to maintain the high standards of operation that Jellystone Park™ guests expect, we require certain amenities to be in place or an expansion plan that includes:
- minimum 125 RV sites and four rental units
- 3-5 yr. business plan (Director of Franchise Sales can assist you with this)
- store/registration area
- modern comfort stations and laundry
- pavilion/recreation center
- playground equipment
- planned activities program
- dump station
What is a Camp-Resort?
There are approximately 12,000 campgrounds in North America including 7,500 privately owned and 4,500 operated by the US Park Service or other national or local government organizations. Most campgrounds are relatively small, but there are more than 1,500 parks with over 70 sites. Approximately 500 of these larger facilities are classified as “Camp Resorts.”
These parks have special amenities including swimming pools, miniature golf courses, game rooms, and other recreational facilities and are designed for longer stays of three or more days. These are the parks we are targeting for possible conversion to the franchise.
Want to know more?
Please complete our application so we can better understand your needs.
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want …
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do…
Brent Fannin – Delaware Beaches
2011 was our first year as a Yogi Bear’s Jellystone Park™. We saw record occupancy levels with increases of more than 35% year over year! The addition of nine cabins to our park yielded occupancy levels well over 90% each weekend! The conversion to a Jellystone Park™ did exactly what we expected – it grew our business.
Roger & Anna Barry – Fremont, IN
When we joined the Jellystone Park™ system in 1980, we were a small operation without a plan. What we have learned through the years from LSI and our fellow Yogi Bear™ owners and operators has been extremely valuable. We now have over 500 sites, RV Sales, waterslides, and a seven family member team of owners and operating managers. We couldn’t have done it w…
Chip Smith – Monticello, IAWe got into the Jellystone brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The investme…
Rick Spear – Estes Park, COWe’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good grow…
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations…
Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu…
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the LSI system itself – their …