|Did you know that there are over 12,000 different RV businesses in the United States alone, with a revenue of around $37.5 billion every year? One of these business models, the RV park, provides many investment opportunities for interested venture capitalists. Here’s what you need to know about managing one of these parks if you expand your investments to these areas.|
Define Your Management Duties
Do you want to take a hands-on approach to park ownership and management? Or would you rather hire a group to handle these steps for you? Often, it is better to hire a team of professionals who live near or even on the park and who can handle its management year-round. In this way, you can focus on other elements of your life and give yourself the time to focus on other elements.
Know What Your Campers Want
Your RV park has to be more than just a place where campers park their vehicles. Your customers will expect things like swimming opportunities, groceries for easy purchase, arcade games, and much more. Define what kind of park you’re going to offer and then upgrade it to meet your customers’ expectations. Try to avoid overspending at the same time.
Staffing Your Park
The nice thing about your park is that you aren’t going to need a ton of full-time people on-staff year-round. You’ll need people who can maintain the park, individuals who can provide safety protection, and help your campers check-in. It would help if you also had a maintenance specialist who could keep your park looking strong.
Prepare for the Slow Season
Your park is going to have a slow season during the fall and winter, during which you’re likely to get little or even no customers. You can shut down during this time. Save up for this season, as well, taking the money you make and investing it into keeping the park strong for the next year.
If you follow these simple steps, you can manage your RV park successfully, either as a hands-on manager or a silent partner. The role you choose will vary based on your needs, so make sure you feel comfortable handling any of these duties if they ever fall into your lap due to necessity. In this way, you can take over and make sure that your park remains strong and successful.
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Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plu… Read more
Denny Quigley & Tami Alessio – Harrisville, PA2011 was our first year as a Jellystone Park™. Since then, we have definitely noticed that we are attracting a lot more guests from a much larger radius that extends nationwide. And we are seeing more guests from Canada. Over this three year time period, our store sales have increased almost 45%! The increased business also helped to allow us to do… Read more
Rick Spear – Estes Park, COWe’ve been in the Jellystone Park franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good… Read more
Daren & Lorraine Carlson – Hocking Hills, OH
The Jellystone Park brand has made a huge difference in our business. If we had 50 more sites and more cabins, they’d be filled every weekend.
Rich & Nancy Felber – Mt. Gilead, OHAfter 5 years with the Jellystone Park franchise, we have shown a 75% revenue increase and our confidence in the future is at an all-time high!
Joey Coleman & Rick Coleman – Tabor City, NC
In 2001, we began a unique challenge to build a campground on our family farm 35 miles inland from Myrtle Beach. People responded to our design of large concrete pads, full hook-ups, plenty of open space, and ultimate customer service. But we soon had “growing pains” with procedures and operations.
In 2003, we joined Jellystone Park™. The operations… Read more
Theresa Isaacson – Caledonia, WI
We’re going to be entering our 13th season, and I sure would hate to own a property without being Yogi branded. The reason we really like Jellystone Parks is because of the support behind us. With 80 other parks in the system, we have 80 sources of question-and-answer type people to go to. The support is wonderful. The franchise, the CJS system itself – their … Read more
Bill Pott – Cave City, KYI really like the way it brings me a nice class of customers. I get happy families. I get people who want to come and to spend money to have fun. They enjoy our park. It’s just wonderful they way they come in, and you get so many that want to meet the other guests, they want to go have fun on the Jumping Pillow, then they want to go to the Splash Pad – and they want … Read more
Bob & Beth Ryan – Mannford, OKOur family has been a franchisee for over 30 years. The support that both the franchisor and fellow franchisees offer goes above and beyond expectations.
Chip Smith – Monticello, IAWe got into the Jellystone Park brand at the beginning of last year. This is the end of our first season. We are pretty excited about it. What I like most about the brand is the fact that they are drawing in families from three hours away. They all know what we’re there for, and they’re willing to spend a longer time at our park than just the weekend. The inv… Read more