| Did you know that there are over 12,000 different RV businesses in the United States alone, with a revenue of around $37.5 billion every year? One of these business models, the RV park, provides many investment opportunities for interested venture capitalists. Here’s what you need to know about managing one of these parks if you expand your investments to these areas. Define Your Management Duties Do you want to take a hands-on approach to park ownership and management? Or would you rather hire a group to handle these steps for you? Often, it is better to hire a team of professionals who live near or even on the park and who can handle its management year-round. In this way, you can focus on other elements of your life and give yourself the time to focus on other elements. Know What Your Campers Want Your RV park has to be more than just a place where campers park their vehicles. Your customers will expect things like swimming opportunities, groceries for easy purchase, arcade games, and much more. Define what kind of park you’re going to offer and then upgrade it to meet your customers’ expectations. Try to avoid overspending at the same time. Staffing Your Park The nice thing about your park is that you aren’t going to need a ton of full-time people on-staff year-round. You’ll need people who can maintain the park, individuals who can provide safety protection, and help your campers check-in. It would help if you also had a maintenance specialist who could keep your park looking strong. Prepare for the Slow Season Your park is going to have a slow season during the fall and winter, during which you’re likely to get little or even no customers. You can shut down during this time. Save up for this season, as well, taking the money you make and investing it into keeping the park strong for the next year. If you follow these simple steps, you can manage your RV park successfully, either as a hands-on manager or a silent partner. The role you choose will vary based on your needs, so make sure you feel comfortable handling any of these duties if they ever fall into your lap due to necessity. In this way, you can take over and make sure that your park remains strong and successful. |
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Franchisee Stories
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Erv & Marilyn Banes – Frankenmuth, MI
We decided to convert to the Jellystone Park™ system in 1996 because the market conditions were changing. Several of our colleagues had converted and grown in the process. We found that by changing our customer base to families, rather than seniors, we expanded.
The advantage of a Jellystone Park™ is that it is so much more alive than the average park. Plus, campers view it as a high quality facility. When they see the name “Jellystone Park™” they know it’s going to be a notch up in quality and that it’s family-friendly.

